'Traditional' CRM deals with managing customer relations via analyzing the business activities the customers perform towards the...

"Agile Change Management: A Practical Framework for Successful Change Planning and Implementation"  is a book by Melanie Franklin, a seasoned expert with over two decades of experience in the field. She has been a consultant, guiding organizations through change processes and as a researcher.   Melanie Franklin has extensive change management experience, particularly within large or perhaps massive organizations. Her approach is highly organized and comprehensive.   The book

" SuperFreakonomics: Breaking Life Down " is a book by Steven Levitt and Steven Savner, both esteemed figures in economics and...

It's December again and the seasonal question arises (as it always does): what does the future hold in store? What trends can we expect...

The worldwide web is a central and meaningful part of our daily routines; it serves us in nearly all areas of our life: personal, health,...

The year is nearing to an end and Hanukkah is right around the corner. This coincidental timing got me thinking about this past year as...

The need Fostering is not a trivial arrangement. The state decides to remove a child from his/her home and temporarily (a period of time...

Our cellular phones know us better than ourselves and 'open doors' for us even before we request them to do so. Let's say I'm searching...

" Scaling Up: How a Few Companies Make It... And Why the Rest Don't " is a book authored by Verne Harnish in 2014 in collaboration with...

Lately, I have been struggling with the definition of "customer language". The definition is seemingly obvious: a simple language which...

" The Effortless Experience: Conquering the New Battleground for Customer Loyalty, " co-authored by Matthew Dixon, Nick Toman, and Rick...

The SharePoint App for android and IOS devices was announced a few months ago. Now, the initial version has been launched to Google Play...

We all possess at least one digital device which connects us to the world: a Smartphone, laptop, tablet, etc. We can access any...

Some argue that a well-crafted user interface is designed "not to disrupt." What does this mean? It signifies the avoidance of...

As a small screw in the great organizational machine I occasionally consider all the data revolving me. While there are many tools and...

Back in 1931, Erich Kästner, in his 'The 35th of May', described a mobile phone. In 1973, Martin Cooper (who is considered the inventor...

Although this new age provides organizations with many challenges and opportunities for creating optimal CX (Customer eXperience) which...

Have you heard of Pokémon Go? Of course you have. I believe it is an exceptional user interface, and it is no wonder that the application...

The book " Successes and Failures of Knowledge Management ," edited by Jay Liebowitz and published in 2016, stands out as a significant...

In recent decades, and especially in recent years, we've seen technological advancements that profoundly shape our lives and work....