top of page


Internal Accessibility
Till 20 years ago, finding information was a complex mission. Most of us remember it as an effort: you had to go to the library, search...
Lior Moran
Mar 1, 20152 min read


Micro Copy
t's the little details that make the difference… Picture an afternoon stroll on a busy street in London. There, in a shop window. A...

Ella Antes
Feb 1, 20152 min read


What am I supposed to do now?!
How many times have you accidentally pressed the wrong button? In too many cases, it seems that site users might not understand the...

Meirav Barsadeh
Jan 1, 20152 min read


Are social professional websites possible?
Nowadays, investing in design and user experience is an integral stage of constructing a site, whether external or internal. We invest in...

Maya Fleisher
Dec 1, 20143 min read


What is the relationship between Infographics, Business Intelligence, and User Experience?
Written with Elad Piran Infographics are defined as illustrating information using graphical tools. Business Intelligence (hereby known...

Dr. Moria Levy
Dec 1, 20142 min read


Which font is suitable for my text?
The body of the text is the most substantial part of my content composition. It must be sufficiently present mustn't stand out. It should...

Meirav Barsadeh
Nov 1, 20142 min read


Six tips for creating a successful landing page
Even if (theoretically) you have the best product or the best service, if you don’t communicate it efficiently there is a big chance you...

Meirav Barsadeh
Aug 31, 20143 min read


What is the relationship between content reading and the user experience?
Let's start off with a personal survey: to which statement do you relate? Every article I read on the internet, I read in its entirety:...

Maya Fleisher
Jul 31, 20143 min read


Validating UX without users
A known rule of thumb in the world of UX is that it's very important to validate and review (both planned and constructed) in cooperation...

Nurit Ston Lin
Jun 30, 20144 min read


Psychology in the field of design
Human behavior and interactions in different situations have always interested society. Many scientists have analyzed different human...

Ella Antes
May 31, 20144 min read


The psychology behind using colors-what actually works?
How does the color red make you feel? Is it excitement, or perhaps sophistication? Using color for purposes of marketing and sales...

Meirav Barsadeh
Mar 31, 20142 min read


Utilizing worldwide trends for the improvement of our inner world
We all surf the web via PC, Smartphone or tablet. We all have our favorite sites, sites we are accustomed to entering, whether it's for...

Maya Fleisher
Mar 1, 20144 min read


Eye Movement Analysis for Website Optimization
Creating a highly usable site, portal or Knowledge Community is one of the most central challenges we face during the characterization...

Nurit Ston Lin
Jan 1, 20142 min read


Knowledge Management 2014: present and future
There are those who refer to the stage we are in as 'the third generation of Knowledge Management'. The first generation dealt with...

Dr. Moria Levy
Jan 1, 20143 min read


Planning a UI interface for a Smartphone
The emergence of Smartphones into our lives and their increased use, forces the planners and constructers of Smartphone applications and...

Anat Bielsky
Aug 31, 20133 min read


Designing with the Mind in Mind - Book Review
" Designing with the Mind in Mind: A Simple Guide to Understanding User Interface Design Rules " stands out as a unique book that...

Dr. Moria Levy
Aug 31, 20138 min read


Designing Forms
Approximately a year ago I decided to take a trip to the States: a month of New York, Miami, and Las Vegas. I was very excited towards my...

Hila Cohen
Jul 31, 20134 min read


UX during the stages prior to the real product
User Experience (hereby referred to as UX) is a human experience that affects the way a person thinks, feels or acts when using a system...

Maya Fleisher
Jun 30, 20133 min read


User Experience and Users in the Organization
Have you ever taken the elevator down, then remembered you forgot something, so you pressed the number of the flight you need in order to...

Michal Tzdaka
Apr 30, 20133 min read


Usability Testing
Usability Testing is one of the most important research tools when designing a User Experience. This examination introduces the product...

Meirav Barsadeh
Mar 31, 20133 min read
bottom of page
