A niche strategy defines a focused target audience, clear value promise, and distinct positioning to deliver measurable results. By narrowing scope, aligning purpose with client needs, and differentiating offerings, professionals and businesses can attract the right customers, improve conversion, and build sustainable, high-value growth. The book, Nail Your Niche: The 7 Ingredients of a Six-Figure Online Coaching Business, was written by Brian Ellwood in 2022. This is a book