How to Make a Solution Appealing to Audiences?
- Dr. Moria Levy
- Feb 1, 2003
- 3 min read
We built a website, a portal, and a community. We made sure they were user-oriented, contained critical and necessary content for the user, organized the content efficiently and easily retrievable, ensured the content was up-to-date, brought the most useful applications for the employee's work, but... the employee still visits a certain website on the internet at least once a day, his homepage is an external site, and he hardly visits the site we built because while it is useful, there are sites that are also attractive to the user's eyes. If we ask ourselves where we went wrong, in content updates, tool friendliness, and application necessity? Sometimes we'll discover that we didn't go wrong - the intranet, portal, or community is properly characterized for the user's work needs. But the problem still exists.
So what do we do? We search!
We search for what they have on those external sites that makes the employee visit them on a daily basis. What are the Killer Applications that make it more tempting, more interesting? Many diverse options exist on external sites that can be integrated into the application we developed within the organization. This is another way to create a more engaging and enticing environment that will stimulate users' desire to explore the solution we've built and utilize it.
Here are several examples of things people search for on the internet that can be added to the organizational application:
News – Nowadays, people are troubled by economic and security problems; they need to know what's happening in the country and the world continuously. The solution: a news flash window.
Search – Employees search for external information both for their work and personal needs at high frequency – the solution: an accessible search engine as a permanent application in the Explorer window that allows access to information search on internet sites, for example, a Google toolbar or Netex for smart browsing in Hebrew.
Maps – People often search for information on how to get from place to place. The solution: connection to mapping applications like Emap for Israel or MapQuest for companies that have overseas travel.
Conversions – People encounter the need to convert currencies, weights, distances, etc. The solution: a link to a site that enables conversions. For example: Online-Conversion.com.
SMS – People send SMS messages and sometimes need to do so to various cellular companies. The solution: access to sending messages through the WEB. For example, connection to an application that allows sending to each of the companies – SMS4ALL.
It's recommended to adapt access to applications and sites relevant to the organization's character, for example:
International Information – For companies with numerous overseas trips, access to essential information such as world temperatures, time zones, flight arrivals, and departures can be provided.
Targeted News – For financial companies, for example, we'll connect news information from the business world. For example, The Marker.
There are many diverse possibilities, but space is too short to elaborate, so let's get to work.
And one more thing: never make the mistake of putting the above instead of work content, but only as an addition. Knowledge management is supposed to help employee perform their task and not just pass time pleasantly. Good luck!
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