Digital Storytelling

There are many ways to manage and share knowledge, and as has been mentioned many times, implementing knowledge management is like a puzzle composed of several elements that together form a platform for storing, updating, distributing, and sharing knowledge in the organization. The art of knowledge management is about providing the right environment and the right mediaHere,. place we will discuss another part of the puzzle: digital storytelling.

A broad definition of the concept of storytelling is a descriptive method used by people to convey ideas, experiences, theories, emotions, desires, and interpretations. The new media includes video, audio, graphics, animation, and presentations that can be actively viewed on a website or desktop.

Why Digital Storytelling?

For vividly conveying content:

• Education and orientation

• Expert management

• Continuity management

For conveying intangible means of knowledge:

• Importance

• Commitment

• Reliability

For creating communities and connections.

Organizational storytelling through DV – digital video: Using DV to capture stories that convey organizational knowledge to those who need it:

• Employees

• Customers and the market

• The community and public

• The investors and researchers

• Thesuppliers, distributors, and other partners

Knowledge sharing through stories:

• Capturing not only the content but also the expertise of the storyteller

• An ancient art form reborn through technological discovery and media proliferation

• The story conveys:

  • Symbols, meaning, emotions

  • Beliefs and values

  • Examples

Stories are our knowledge. We often share not just the content but also the meaning of the experience with one another. We often cannot make sense of statistical data without the ability to create a story from the numbers.

Types of stories:

1. Success stories – stories that describe the core values, rules, norms, and beliefs of the organization

2. Lessons learned – project reviews about what was done, what could have been done better, and what benefit the client gained from what was done. These reviews can be documented through video and serve as a basis for future projects by extracting lessons and leveraging the experience gained.

3. Orientation tours – video tours for new employees of various sites belonging to the organization

4. Exit stories – when an employee leaves, part of the handover can be documented through video.

These types of stories are only part of what can be documented through the media. Using video does not require overly expensive technology and is usually within reach of any small or large organization. This alone cannot serve as knowledge management, but as part of the puzzle in cases where it is difficult to document and store tacit knowledge in other ways, or to strengthen other knowledge management applications, this option can be easily and relatively inexpensively considered.

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Want to learn more about knowledge retention?

Here are some articles you might find interesting:

• Role Transition

• Knowledge Preservation in Customer Retention Centers

• Exit Interviews as a Knowledge Retention Tool in Organizations