Content Management, Content Manager, and What's Between Them
- Dr. Moria Levy
- Jun 30, 2001
- 2 min read
What is content management?
Content management serves to retrieve, distribute, and reuse knowledge acquired in the past, thereby helping employees perform their work better and primarily increasing the organization's competitive advantage. At the heart of knowledge management lies content. The significant challenge facing organizations that undertake content management is distributing the right knowledge to the right people at the right time. The efficiency of execution depends on the process initiator's ability to acquire an understanding of the content that employees need to perform their routine work, including each employee's specific requirements and the type of knowledge they require.
Content is divided into four domains: internal organizational, external organizational, tacit, and explicit. The key is to understand how content in each of these domains can be implemented in a way that helps employees achieve their primary business objectives, and then to develop a solution that makes this content accessible and usable.
It's possible to map knowledge using several methodologies, but one must be careful that the golem doesn't rise against its creator: knowledge is abundant, and distraction is easy.
Our recommendation: don't map all the knowledge. Instead, you can build two complementary knowledge maps:
A map of business objectives and the knowledge that helps achieve them.
A map of core capabilities and the knowledge that creates these capabilities, which would be too precious to lose.
And one more small tip: Don't separate data, information, and knowledge. Along the way, you encounter a lot of data and information that isn't managed properly. Include them in the celebration.
With this knowledge, what needs to be done, how it needs to be done, and who needs to do it... Let's get to work.
Bottom Line:
The challenge: Distributing the right knowledge to the right people at the right time.
Each employee requires different types of knowledge - different content.
The managed content must be accessible to employees.
In content mapping, focus on content that has the highest value to the company, enabling it to achieve its business objectives.
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