
2Know Newsletter
News
Integrating Business Intelligence and ERP as a Key to BI Success
Due to the problematic economic situation and volatile markets, combined with the growing need for transparency for both private and...
Organizational portals: the myths of the past and present
In March 2002, our magazine published an article titles "organizational portals: the myths". The article reviewed the eight popular myths...
Generation Q
Generation Q is the Quantifying generation. The term "The Quantified Self" was coined by Kevin Kelly in 2007, and it describes people...
A new perspective on "portals- the optimal Knowledge Management"
The article, published on August 2002, discussed the portal's content component and the optimal way to characterize a portal. According...
Predictably Irrational -Book Review
The book " Predictably Irrational " 2008, was written by Dan Ariely. The book builds upon the teachings of Tversky and Kahneman, exploring how our decisions exhibit bias under conditions of uncertainty and emphasizing their non-uniform rationality. Ariely goes further, asserting that our decisions aren't merely irrational and represent predictable biases. Through a series of experiments conducted with colleagues in the United States, Ariely sheds light on captivating aspects of human...
Marketing Resource Management
Marketing Resource Management (MRM) is a concept for managing marketing relationships and resources. It aims to improve efficiency and effec







