
2Know Newsletter
News
Integrating Business Intelligence and ERP as a Key to BI Success
Due to the problematic economic situation and volatile markets, combined with the growing need for transparency for both private and...
Organizational portals: the myths of the past and present
In March 2002, our magazine published an article titles "organizational portals: the myths". The article reviewed the eight popular myths...
Generation Q
Generation Q is the Quantifying generation. The term "The Quantified Self" was coined by Kevin Kelly in 2007, and it describes people...
A new perspective on "portals- the optimal Knowledge Management"
The article, published on August 2002, discussed the portal's content component and the optimal way to characterize a portal. According...
Predictably Irrational -Book Review
Predictably Irrational explains that human decisions are not randomly flawed but shaped by recurring cognitive biases such as anchoring, social norms, and the lure of “free.” Its practical value lies in helping leaders, marketers, and decision-makers recognize predictable errors, design better choices, and improve judgment in business and everyday behavior. The book " Predictably Irrational " 2008, was written by Dan Ariely. The book builds upon the teachings of Tversky and Kahneman,...
Marketing Resource Management
Marketing Resource Management (MRM) is a concept for managing marketing relationships and resources. It aims to improve efficiency and effec







