Strategy is clear. So why is execution still so hard

This week in the Knowledge Management Global Network (KMGN) course "From Strategy to Impact", I led a session on change models in the journey from KM strategy to real execution.

I described it as a bridge between urban plans and a living, breathing city.
Designing is not enough. The real challenge is bringing it to life.

A few key messages from the session:

First, manage the journey as a series of short, agile cycles.
In each cycle: define a clear goal, focus on a specific audience, build a tailored plan, and end with recognition, learning, and expansion.

Second, starting is often the hardest part.
Like moving an elephant from rest (as described in Switch), momentum requires both direction and emotional engagement.

Third, use ADKAR not only as a model, but as a diagnostic tool.
Understand the gap for each audience and build your plan accordingly. One size rarely fits all.

And perhaps most importantly:
adapt the path to people, not people to the path.
--
It sounds simple, yet it changes everything.
For those interested, the session builds on several influential books:
📘 Switch: https://lnkd.in/dgCmP9Mq
📘 ADKAR: https://lnkd.in/dSyv8Sdb
📘 Nudge: https://lnkd.in/dkxg3Fwx

Because in the end, strategy does not fail in design.
It fails in the space between intention and behavior.
And that space is where change truly happens ✨