AI will not save our jobs. Relevance will.

Many posts argue that AI will not replace us.
That our roles are now more important than ever.
That what we do is “essentially human” and therefore safe.

I think this narrative is misleading.
Jobs do not disappear because machines are better.
They disappear because they no longer create clear value for the business.
Over and over again, technology has shown that activities we once believed only humans could perform can be automated, augmented, or replicated. Sometimes faster. Sometimes better. Almost always cheaper.
Knowledge work is not immune.

The real question is not whether AI will replace us.
The real question is whether what we do measurably improves business outcomes.
If our work focuses on protecting a profession, explaining why we matter, or reassuring one another that our role is indispensable, we are already on the wrong path.

What does make a difference, repeatedly, is something else:
small, focused interventions that use knowledge and AI to improve execution, reduce risk, prevent repeated failures, and support better decisions.
Putting the business problem first.
Only then asking how knowledge and AI can help.
That shift is uncomfortable.
But it is also unavoidable.

Relevance is not declared.
It is earned, every time, through impact.
This is not theory. It is practical, tested, and applicable.
I would be glad to share specific examples based on ROM Global’s experience.