What is User Experience?
Today, every person browsing a website or portal for the first time consciously and even unconsciously checks if the browsing is comfortable, if it's easy to operate and navigate between the portal pages, and if it provides a pleasant, comfortable, and above all efficient user experience.
A positive feeling will lead the user to revisit the site, while a general negative feeling regarding these aspects will prevent the user from revisiting and reduce their actions on the site.
User experience aims to create a positive feeling among users by designing and outlining a policy that sees the user with their needs and aspirations at the center and strives to create a satisfying, pleasant, efficient, and productive user experience.
Components of User Experience:
User experience operates from several components working together to provide the overall feeling while browsing the site:
Usefulness: The ease of operation of the information appearing on the site
(content input, receiving appropriate feedback from the system, performing various operations on the information itself)
For example, what main actions and functions will the user use?
Usability: The extent to which a specific user can use a particular product to achieve specific goals efficiently, with maximum and optimal utilization of resources available to the user, while achieving maximum user satisfaction, within a defined situation. For example: - What information will the user need? - What form should the content take? - Where will it come from? - How can we create information that will be logical for the user?
Accessibility: The process of making information accessible and the ease of learning and operating the process (Information Access). Creating an information architecture that is tailored to the way the user searches for information on the site and especially to the user's way of thinking. For example, where would the user expect to find the information on the site?
Ease of navigation: The extent to which information can be found and navigated between pages of the site (Findable information). For example: What system feedback will be the most explanatory and appropriate to reflect and guide the user on the site? The user interface should clarify to the user what interface options are available to them.
Aesthetics: The overall look of the site and how pleasing it is to the eye. Creating a design that is tailored to the way the user moves through the site.
For example: Building intuitive and logical navigation bars for the user, identifying colors that will be aesthetic for the user, and creating consistency between the site's pages.
Valuable information: Ensuring the information is valuable to the user and relevant to their purpose for browsing the site. To do this:
Identify the main needs of the user group
Look for the common needs of the group
Create a user profile
In summary, it's important to remember that the user needs a product that:
Works
Can be used
Meets their expectation
Is tailored to their specific needs (what suits one user may not necessarily suit another)
And don't forget: "To make a website user-friendly, you need to know what's friendly for its users."
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