1 December 2018
Usually, when planning a new website, we begin from analyzing needs, components, User Experience, and design; structuring and optimizing content; planning the division to main and subsidiary categories, etc. A similar process usually takes place for every organizational website and takes several months and occasionally longer.
Now imagine a different scenario. A scenario in which we analyze and set up a single website, design it and plan the page and template layouts while considering navigation between pages and all desired functional aspects within them.
Besides planning templates, design and functionality the content must be prepared as well. Content is relevant for the organization as a whole. Obviously, there is unique content that changes between different units in the organization yet when a body of processed, ready for use content is divided and organized according to main categories, etc. it is simple to add its additional unique content.
Think of it: what's easier? To begin writing on a completely blank page? Or one that is already framed by a certain outline or division to subjects that requires some alterations and additions?
Once we have a structured website complete with design, navigation (including main and subsidiary categories), useful tools, organizational structure, and prepared full content pages, all that waits is the final stage.
The final stage would be planning the segmentation process or implementing it in the organization. Only now, the process will not begin from a clean canvas in form of a conversation beginning with "we need a component like…" etc. The conversation will begin from a rich place in which an actual website can be viewed and experienced, on which we examine functionality, reuse structured content, etc. The intra-organizational customers will be required to merely "complete the picture" and perform alterations according to their specific needs. As a result, the amount of resources and time required for setting up a website, both in terms of IT and business, can be reduced substantially- from several months to mere weeks. The reduction of the amount and resources will allow the organization to effectively and efficiently support the various organizational units' knowledge needs, especially in the dynamic world of our times- to begin from an initial structure, set up quickly, then enable its development in further stages over time.