top of page

Video Management Platforms in organizations

1 September 2015
Moran Maravi
video camera

In my previous articles which dealt with the world of video, I described the combination between video and Knowledge Management (for full article, click here), I presented tips for writing a script for a short clip (for full article, click here) and tips for shooting a video (for full article, click here). In this article, I wish to focus on management platforms for video clips in organizations- why are they needed? What is the right way to do this? Finally, I will suggest some examples for the market's leading platforms.


So, why does an organization need a video platform?

A video is a direct modern communication channel between workers and an organization. This communication channel enables thousands of workers to watch and share organizational video segments or videos relevant to their specific position. A video provides a rich viewing experience which connects the workers to the organization. This is an experience that cannot be achieved via a different medium. Using video improves productivity and efficiency in the organization. For example, the use of videos as a tool for transferring knowledge to the workers scattered around the country. This way is quicker and easier for the worker to perform compared to reading a new procedure or frontal instruction (conserves effort, saves money and increases the chances the information will indeed be implemented). Many platforms enable downloading a matching application for the workers smart devices and in turn enable to watch these videos from anywhere, anytime.

An organization that decides to purchase a video management platform will most probably do this via its telecommunication department. The first option (which is suitable for large/medium-sized organizations) is to purchase a video portal, one that can support smart Knowledge Management of the video clips in the organization. There are many possibilities in most platforms; it is therefore important to remain focused on the organization's needs.

Hereby are essential criteria when checking a video management platform:

  • A smart search engine which enables a quick and efficient search (searches according to tagging and words which appear in the video by searching either the subtitles or 'speech searching' words said in the video).

  • Channel Management (according to departments/business units/management/workers).

  • Data Security- strict security standards in order to prevent leaking of video content outside of the organization.

  • Enable tagging or establishing meta data for video clips

  • Allow playing the videos both inside the organization and outside of it (smart devices) at any given time.

  • Manage the content locally (servers) or managing the content in a cloud.

  • Downloading videos from the server.

  • A users and authorization management system.

  • A video editing tool (according to the organization's needs on all levels, from basic to professional)

  • Supporting many video formats.

  • Analytics- for analyzing the workers in the organization's viewing data.

The second option is to manage the video clips in the organization's existing portal in order to save on expenses, certainly during the first stages of video management in the organization (this option mainly suits small/medium sized organizations). Choosing this option will not enable the organization to enjoy the functions the aforementioned functions, and therefore the most important point to check is management support an playing the video files in the portal. Organizations that possess a license for SharePoint 2013 can establish a video portal since this version focuses greatly on everything related to managing a video portal. The video experience has greatly improved, the user interface is clean and simple yet can be customized, the search engine has improved immensely, a new video player which enables sharing, commenting and 'liking' has been installed, a quick and comfortable video uploading interface.


There are several leading companies in the field of video management platforms:

QUMU, Panopto, Kaltura, Kontoki- each company has its advantages and disadvantages. As I've already mentioned, there are many possibilities and it is therefore extremely important to map the organization's video needs and begin with this platform's purpose in the organization and define objectives according to it. Only then should we enter the stage of checking a number of platforms and choose one which will address most of the needs and objectives set by the organization.


bottom of page