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Value

1 November 2022

Dr. Moria Levy

At first, we were taught that value equals benefits.

We translated it into functions we provide in a product, service, or

relationship.

Years passed, and the equation changed, adding the

cost to the value. Something is valuable to me, depending on what I have to

pay, whether money, time, or any other effort. It didn't change the basic idea,

however, it added a level of cleverness. Yes, efforts matter to the value

itself and cannot be separated.

These years, again, the equation is refined. Instead

of speaking of benefits and what we provide, one should think about outcomes

solely from the user or customer's perspective- what's in it for them. What do

they get?

That is the base for design thinking, digital

transformation, and almost every new updated, relevant business model.

I want to claim that there is a place for another

level of refinement.

When we think about the outcome, let us divide it

into two, separating the functional and emotional outcomes.

Why? Because the emotional outcome turns out to be

more essential and significant, turning, many times to be a differentiator

between the leading solution and all others. Such may do with how easy it is to

consume a service, how independent the customer feels, how satisfied or he is

when exposing the knowledge we offer, and how innovative it makes her feel using

it. The emotional outcome is relevant to KM activities, as well as to any other

product or service.

So from today, when you define and suggest any

solution and think about the value, think about a triangle-based value model:

cost, functional outcome, and emotional outcome.

One more step to leveraged KM solutions.



 This post was initially published in LinkedIn

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