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The AI Titans Battle: Comparison between ChatGPT, Copilot, and Gemini

1 July 2024
Anat Bielsky

In the modern digital era, Artificial Intelligence (AI) capabilities are advancing at a dizzying pace and influencing a wide range of fields. One of the most fascinating areas is the creation of textual and visual content using advanced AI tools.

In this article, we will review the three leading tools in the field - ChatGPT, Microsoft Copilot, and Google Gemini AI, and examine their advantages and unique aspects.


ChatGPT by OpenAI is a popular AI tool that has recently provided access to the advanced GPT-4o model (the letter 'o' stands for omni = multiple) and is an implementation of the multi-modal artificial intelligence approach. It offers, among other things, notable capabilities in the field of input and information processing in the form of audio, video, images, and text, and provides low response times allowing for natural and flowing conversation.

Another innovative feature is the ability to pause the conversation in real time and correct the instruction during the conversation. The model demonstrates a broad understanding of natural language, quick responses, and the ability to communicate more naturally, including recognizing facial expressions and emotions in speech. However, despite the significant improvement of this tool, it still has certain limitations, such as the inability to process visual and audio input simultaneously, and the fact that its knowledge base was last updated in October 2023.

With the expected integration of ChatGPT into Apple's operating systems and their voice assistant Siri, ChatGPT will become part of a new personal AI system called "Apple Intelligence", which will be built, at this stage, into iOS 18, iPadOS 18, and macOS Sequoia. Apple Intelligence is not a product or application in itself but will be part of every Apple application and product used by its customers.

Apple Intelligence presents a revolution in the field of digital writing and communication while integrating advanced tools into Apple's new operating systems. Here's an expanded summary of the new capabilities:

  1. System Integration:

    1. Embedded in iOS 18, iPadOS 18, and macOS Sequoia.

    2. Available in all of Apple's main writing applications (Mail, Notes, Pages).

    3. Support for third-party applications, expanding usability.

  2. Rewrite - Smart Rewriting:

    1. Allows users to choose between several versions of the original text.

    2. Adapts writing style and tone to the target audience and writing purpose.

    3. Increases flexibility and accuracy in written communication.

  3. Proofread - Advanced Proofreading:

    1. Comprehensive check of grammar, word choice, and sentence structure.

    2. Suggestions of corrections with detailed explanations.

    3. Option for quick review or automatic acceptance of corrections.

    4. Helps improve writing quality and accuracy.

  4. Summarize - Smart Summarization:

    1. Allows text selection and summary in various formats: concise and accessible paragraphs, bullet points, lists, or tables.

    2. Assists in the rapid processing of information and presenting it efficiently.

  5. General Advantages:

    1. Significant improvement in written communication efficiency.

    2. Time and effort savings in writing and editing.

    3. Personal adaptation to user style and needs.

    4. Seamless integration between AI technology and Apple's familiar user interface.

In this sense, the capabilities are similar to those of Microsoft's AI assistant, Copilot, but unlike Copilot, there will be no need for additional payment. Additionally, it's important to note that some of the information processing will be done on the device itself, and larger operations will be processed in the cloud but without storing the information there, to maintain user privacy. It can be said that the expected integration with Siri and continued technological advancement may lead to a smoother integration of AI assistants into our daily lives.

For more information about ChatGPT

Microsoft Copilot

Microsoft's Copilot is based on the GPT-4 model and provides a convenient way to access it for free, unlike ChatGPT which requires payment for using GPT-4. The tool's advantages include internet access for more up-to-date information, options for different conversation styles, and the ability to incorporate images in responses. The disadvantages are a limit of only 5 responses per conversation and a higher tendency for errors and mistakes.

In addition, Copilot can be integrated through unique licensing in Microsoft 365 (as of June 2024, it stands at $360 per license per year), thus effectively becoming an Artificial Intelligence assistant in various Microsoft applications, such as Teams, Outlook, Word, PowerPoint, Excel, and more.

It learns from preferences, feedback, and behavior, and adapts itself to users' needs and context. Among Copilot's capabilities, we can mention:

  • Recording, transcribing, and summarizing meetings in Teams, as well as creating action items and discussion topics.

  • Summarizing content from documents and emails: concise summaries of long or complex documents, such as PowerPoint presentations, Word documents, and email addresses.

  • Data and information retrieval: Microsoft 365 Copilot can locate and expose relevant information from across various Microsoft services and applications, such as Teams and SharePoint, as well as websites and public or private information sources.

Microsoft Copilot offers advanced productivity features, including sophisticated data analysis tools in Excel, and powerful presentation capabilities in PowerPoint. It has strong support for developers thanks to deep integration with GitHub, and customization options, thereby improving efficiency in software development. It offers strong integration with enterprise-level tools and services, making it suitable for large organizations.

For more information about Copilot

Google Gemini

Google Gemini AI, formerly known as Bard, is one of Google's central initiatives in the field of Artificial Intelligence. Gemini AI is a powerful artificial conversation engine based on Google's advanced AI model. Google Gemini AI excels in understanding context from Google Search and providing highly relevant information. The basic version of Gemini is free, making it accessible to a wide audience of users.

The tool offers extensive content creation capabilities, from long-form textual content to social media captions and video scripts. Additionally, it supports various programming languages to assist in writing code.

Gemini's simple and intuitive interface allows any user to create quality content through short instructions. Over time, Gemini improves and recognizes your style, allowing for better adaptation to your specific needs. In addition, Gemini AI cannot create images directly by itself, but the tool leverages the connection to Google's image creation tools to create images based on user instructions. It provides quick and understandable responses to user requests, allowing for content creation at an impressive pace. The tool is naturally integrated with a variety of Google applications such as Gmail, Google Docs, and Google Maps, making it an integrative and useful platform.

A Few Words Regarding Personalization of Virtual Assistants

In the rapidly evolving field of Artificial Intelligence, leading companies such as Google and OpenAI are paving the way with innovative capabilities that allow users to create customized versions of virtual assistants, that are capable of producing various tasks, according to unique needs and preferences.

GPTs are customized versions of ChatGPT that users can adapt to specific tasks or topics through a combination of instructions, knowledge, and capabilities. These GPTs can be as simple or complex as needed, and handle a wide range of areas, from language learning to technical support. GPTs are available through a dedicated interface in ChatGPT for a fee. Additionally, the user can search for GPTs prepared by other users and use them for their needs.

With Gemini AI's Gems from Google, users can create customized versions of the virtual assistant, each with a unique personality directed at a specific task and maintaining unique characteristics. For example, the assistant can be instructed to act as an optimistic and motivational running coach.

The process of creating a GEM is simple: the user guides Gemini on the tasks and the desired way to perform them, and with "one-click" Gemini will produce a customized application according to the required specifications.

However, even these innovative technologies have various limitations. There is a need for further research on "hallucinations" and inaccurate content that may be created by large AI models. Also, they cannot replace human judgment in critical decision-making processes, or ensure the prevention of innovative and sophisticated cyber threats.

In conclusion, these innovative Artificial Intelligence tools, led by ChatGPT, Copilot, and Gemini, offer impressive and advanced capabilities for creating interactive and innovative content in various fields. However, each has unique advantages and disadvantages, and the choice between them depends on the specific needs of the user. The field will probably continue to develop at a dizzying pace while overcoming limitations and dealing with new challenges.

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