Stakeholder Analysis as the Key to Successful Long-Term Collaboration
4 April 2023
Dr. Moria Levy
Naturally, we analyze our customers, teammates, and other stakeholders in every activity we undertake, especially if it is not a one-time event.
So, why is managed stakeholder analysis so important? On the bright side of things, people have agendas and interests that we may not be aware of. Analyzing their interests can lead to better utilization of their strengths as well as passions. On the dark side of things, people have agendas and interests that we may not be aware of. Analyzing their interests can prevent conflicts before they occur or, at the very least, minimize them.
During the new collaboration course at @KMGN, we discussed key success factors for building openness and trust with stakeholders. My top 5 CSFs include:
Understand the hidden interests and driving reasons.
Embrace differences; it may seem scary, but everyone benefits in the end.
Design for long-term benefits, not just short-term ones.
Share knowledge, not just outcomes and tasks. Sharing knowledge, as discussed in Joe Gebbia's famous TED talk, is crucial for building trust (https://www.ted.com/talks/joe_gebbia_how_airbnb_designs_for_trust?language=en).
Add joy to the equation.
Remember, building collaboration takes time, so be patient! And always keep in mind that collaboration is not just a need; it's an asset.