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PWA – Progressive Web App

1 September 2021
Alla Parlov
user experience designer at work

During the last decade, Smartphones have become an integral part of our lives and daily activity- which raises the question: what the best User Experience is, one that any business would wish to provide their customers. The main dilemma is between developing a website that fits all screens (i.e., a responsive website), developing an application, or perhaps combining the two. This is exactly where PWA- Progressive Web technology that enable enjoying both worlds.

What is PWA technology?

PWA is a relatively new technology developed in 2015 by Google. The idea behind PWA is the will to create anew generation of internet websites which operate exactly like an application when activated via mobile, provide the user fast charging and broad bandwidth, and most importantly- comfortable, high quality user interface from any browser regardless of the user’s operation system.

Main properties of PWA

  • It is essentially a regular website despite its UX more resemblant of a cellular mobile

  • PWA apps are responsive that can be accessed from any device

  • PWA apps are safer, since they are secured by https technology which make it difficult for hackers to view the information, replace content, plant information and such.

  • The website operates like an app, and therefore allows users offline access, to send notifications to users, use a camera and location and tracking features. Thanks to push messages, there is a higher chance that customers will return to the website. For example, if the customer hasn’t completed their purchase, they receive a notification reminding them to return and complete it.

  • There is no need to download or install the application. It can be installed on the desktop, allowing comfortable and quick access to the website.

  • PWA apps know how to adapt themselves to any development environment: Android, Apple, Windows, etc.

Some examples of PWA applications: large, well-known organizations make use of PWA technology, including Twitter, Uber, Instagram, Ali Express, Spotify, Airbnb, Starbucks, etc


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