top of page

Leveraging Collaborative Decision-Making for Enhanced Business Intelligence and Organizational Success

1 June 2011
Maya Fleisher
A person standing in a crossroad

In the previous issue, we provided an overview of the CDM (Collaborative Decision Making) platform and its application in the BI world. This article will present several examples of how it is implemented in an organization. How often have you wanted to buy an expensive product and grappled with numerous questions: Which company? Where is the best place to purchase? What is the most affordable price? And will we be satisfied with the purchase?


A small jump to internet forums will save you an exhausting market survey and provide all the answers to the questions, and even if we don't find all the answers, we can always ask. After the purchase, most of us will be happy to share our experience and knowledge with others. This empowerment of sharing and acquiring knowledge, discussing professional topics, and creating business interactions is what using web2 tools in workplaces is all about. The ease and simplicity of using the various web2 tools, employees' sharing habits, and the integration of BI software into these tools create a new platform: a collaborative environment for decision-making (CDM).


How can we implement the collaborative environment in our organization?

We launched a new product. Initially, we started selling the product to a specific target audience. The reports show that we are on the wave, and the salespeople are succeeding in their mission. And now, we want to expand and approach additional target audiences with the product. At this stage, questions arise - how do we approach additional target audiences? What made the salespeople successful? Is it just the product or its marketing approach? Or is it the skills of the salespeople? Will the same approach yield the same results? Or is it better to approach other target audiences differently? To get answers to these questions, we can open a shared forum for salespeople, marketing, headquarters, and management, who will answer essential questions before marketing the product to additional populations and help improve and upgrade the existing product.


Sales staff

will share their knowledge and experience on how they succeeded in selling the product and what they consider the recommended sales processes, and provide tips and ideas that have helped them so far. They can also share their difficulties (explaining the product or working with computerized systems).


Marketing staff

will contribute by providing additional tools and information about the product itself and will learn from this platform what additional or tailored marketing aids or explanations they will need to create for the continued sale of the product.


Headquarters and management staff

can raise specific questions considering the BI data, thereby understanding the underlying layers behind this data and learning together how to manage knowledge more effectively and how to improve sales processes in systems/forms, etc. Unlike a limited brainstorming meeting, the CDM platform allows management to conduct a broader brainstorming session with additional field personnel using BI data. This contributes to making a wise decision quickly, including an appropriate strategy and providing suitable tools for everyone. Everyone is involved and committed to the mission, and success belongs to all!


The article is based on an article from the wire website.

bottom of page