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Enhancing the Effectiveness of Co-creation

6 June 2023

Dr. Moria Levy

Since time immemorial, human beings have engaged in communication, forging connections, fostering collaboration, and even partaking in co-creation. Given this historical backdrop, one might assume that we have mastered the art of co-creation. Yet, all too often, reality paints a different picture.

Why is this so?

The dawn of the digital era and its subsequent connectivity, paradoxically, often hamper genuine communication owing to language barriers, virtual meetings, accents, and so forth. Moreover, individuals often grapple with forging connections, respect, and trust with outsiders, those with whom we do not regularly interact, be they customers or people from other units or organizations. In other cases, collaboration is hampered by an imbalance between short-term and long-term agendas. This litany of reasons, or dare I say, excuses, elucidates why co-creation often fails to reach its full potential.

So, how can we amplify the impact of co-creation?

@Madan Rao, during the course on New Collaboration organized by the @Knowledge Management Global Network, proposed some thought-provoking insights on this subject.

There are five areas of focus that we can cultivate to enhance the effect of co-creation:

  1. Activities: Endeavor to foster frequent activities and ensure that the level of participation is optimal.

  2. Process: Streamline and improve collaboration. Seek methods to refine the ideation process.

  3. People: Ascertain that those involved continually acquire new skills and knowledge. This will not only heighten their engagement but will also enrich the co-creation process.

  4. Project: Ensure that tangible deliverables are produced, whether products, services, or other forms of commodities, as a result of the co-creation process.

  5. Culture: Commit to nurturing an open-minded, proactive, and resilient culture.

Does this seem overwhelming? Start by addressing the two areas where you perceive the most substantial gaps. With this focus, remarkable co-creation should naturally and swiftly follow.

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