2Know Magazine: Sharing KM Knowledge
2Know: Sharing KM Knowledge
May 2019 - Magazine No. 236
May 2019 - Magazine No. 236
Written By Revital Elazar

I assume everyone has heard of the first Israeli spaceship, Beresheet, which was launched to the moon on February 22nd, 2019. Israel's historic achievement was discussed around the globe.

How did it all start?

Beresheet was a small robotic lunar lander and lunar probe developed by SpaceIL in order to be the first Israeli probe to land on the moon. The probe was stimulated by  the Google Lunar X Prize Contest and represented the first privately initiated moon mission.

Since the founding of SpaceIL, landing an Israeli spaceship on the moon has become a national project funded by philanthropists headed by Mr. Morris Kahn, president of SpaceIL.

This project has manifested Israel's abilities in the fields of science, research and technology. It has undoubtedly swept an entire nation and garnered global praise.

Unfortunately, Beresheet did not land successfully. However, the entrepreneurs heading the project are still hopeful. Beresheet 2 has already been announced.

This raises some questions:

Do you, too, believe in significant technological developments in your organization?

Do you consider yourself believers in technological innovation or entrepreneurship in your organization?

This leads to another important question: what exactly is business entrepreneurship in organization?

Usually, when we hear of entrepreneurship or business entrepreneurship, we tend to think of starting a start-up company or formulating large business plans.

This type of entrepreneurship is common and well-known. However, we usually don't consider the possibility of business entrepreneurship in the organization initiated by the workers. This is especially true for based, bureaucratic and large organizations.

Simply put, what is entrepreneurship?

Entrepreneurship is the ability and talent to come up with new ideas, invent and implement. Entrepreneurs by nature are constantly searching for new opportunities and ideas, always inventing. These people are resourceful and are capable of turning ideas into actual products that can benefit others.

Should organization encourage entrepreneurship among its workers?

Can workers be agents of technological innovation in the organization?

In many cases, new products and services in organizations were developed due to workers' ideas. Some of these were developed as part of said workers' official position. Sometimes, workers of various official positions have brilliant ideas for a new product or service. Occasionally, workers in a certain position which involves contact with customers leads to better acquaintance with the products disadvantages. They can therefore recognize opportunities to improve the product or process, develop products or other complementary services.

An organization can gain much by encouraging workers to bring up their ideas, and occasionally even granting them the authority to go through with them. It can benefit from these ideas in many areas, including the development  of new products and services, opening new markets to existing products, developing complementary products and ultimately creating new sources of income for the organization.

Encouraging workers to express their ideas enhances motivation and employee retention. Workers that see their ideas being taken seriously and even occasionally implemented become more committed and loyal to the organization.

Not all entrepreneurship in organizations should result with the launch of a new product. In many cases processes can be improved,  work processes can be optimized, and costs can be cut. A worker's idea can save an organization a lot of money.

No guts, no glory

No all initiatives are successful, failure is more than common. However, it is part of the process. Regard failures as learning opportunities rather than organizational catastrophes.

In conclusion

Anyone who is willing and able to come up with ideas and suggestions that can improve/assist/advance the organization as a whole.

They just need a little push. Try it out! You'll be surprised to discover future entrepreneurs all around you.



If there's something that Google has mastered, it's search engines. Anybody involved in website analysis and promotion is trying to find the Google-like solution that will reach precise, relevant and concise search results.

The Knowledge Graph was developed by Google back in 2012 and is being refined and improved over time. It is a technological tool that has changed the world of data searching and is meant to provide users with direct and precise answers for their search queries. This is done by presenting selected facts beside the regular search results. The graph narrows the gap between what the user is looking for, the amount of data that must be filtered and the direct answer to their query.

The Knowledge Graph is not necessarily presented in the usual graph form that connects the objects from which it is comprised. It represents a shift to a new kind of internet search and information accessibility. It displays information besides the dry description and thus enables the user to make decisions, perform further actions and provides added value. For example, if we search for "Steimatzky", the regular search results displayed on the left will include the official website, a list of chapters, the network's history, etc. However, the Knowledge Graph beside this information will present us with the immediate facts that may call us to action: a phone number, opening hours, customer reviews, which social networks hold information on Steimatzky, etc.

This new search isn’t based on keywords. It is based on the entities these words describe, such as personnel, areas, musical styles, businesses, etc. An entity can be a football team, related to another entity through various contexts, such as geographical area. If you look for information on Barcelona Football Club, you will also be presented with information on another entity: the region of Catalonia.





By linking these entities, Google succeeds in understanding the real world better and optimizing search results for their users' benefit.

Nevertheless, some of the graph's search results will only provide initial facts, such as a certain individual's birth date and place or display a Wikipedia quote rather than a product of Machine Learning this technology was designed to produce. Furthermore, by May 2016 hardly a third of all Google searches conducted monthly (approximately 100 billion) uploaded Knowledge Graphs. The Knowledge Graph's critics claim that by making the direct answers accessible to users, Google limits their exposure to content and harm their curiosity. This accessibility does not encourage users to further read and research.

So, whose side are you on?

Click the picture below for a short video elaborating on the Knowledge Graph:







Review: Visual Language
Written By Chezky Shneller

How can we uniformly direct users that speak different languages? One solution is a use of simple, Visual Language. Visual Language is applied for websites, blogs or even physical locations such as train stations and airports. Visual Language, especially symbols and colors, requires one to invest some thought since some can be interpreted in several ways. Also, this can become a burden on other users. Furthermore, some users are accustomed to clean and simple display and will be intimidated by multiple colors which will complicate their reading experience. This issue should be considered as a UX matter.


When encountering a website that sticks to a fixed set of colors and symbols, a reader not acquainted with this form might take some time to get used to it. However, once they got it- the experience becomes simpler and easier.


A gear symbol is an example of a globally known symbol, so much so that in many websites and apps it has totally replaced the word "Settings".

For more on the importance on buttons, click here.


Japan as a case study

Since there are so many people of different cultures and languages there, Japan tends to use lots of colors and symbols.

Take trains, for example. There's the large train company JR, and beside it there are many other companies. Some of these companies are local to a certain city/region, and this can make a train ride quite confusing.

And so, it was decided that each company will have its own color. Routes and train cars will be colored according to the company which operates the route. In Tokyo alone (a city of 13 million residents, populated by 20 million people throughout the day) there are nine different companies operate trains


Furthermore, each station has a code. At any stage of the trip, the station and its code are announced so that passengers of all languages will be aware which station is coming up.


Each station has signs showing the current station as well as the next and previous station, all in order to simplify navigation.




Large companies with campuses feature colors and symbols that will simplify the navigation. Since the Japanese have grown used to colors representing companies and destination, Yahoo has marked each direction in the circle (presented below) accordingly in order to make it easier to reach their offices. Just follow the colored line.



Visual language, via colors and symbols, should consider the diversity of its target audience as well as various situations and interpretations this diversity of language, culture and even age may lead to.

Internet websites and uniform User Experience

According to the Israeli Accessibility Act, Israeli internet websites are committed to being accessible to people who need it, and an integral part of the law includes clear visual language of accessibility symbols. Thus, the law created order as well as a uniform, comfortable experience for all users, regardless of their language or age through familiar and easily identifiable symbols.

In order to avoid diversions, uniformity, simplicity and consistency are essential for a positive UX.

As a KM effort, focus on organizing the content in a comfortable, accessible manner.



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