2Know Magazine: Sharing KM Knowledge
2Know: Sharing KM Knowledge
July 2018 - Magazine No. 226
July 2018 - Magazine No. 226

I constantly ask myself, how did we do without….?

How did we do without cellular phones, air conditioning, motored vehicles and even computers. I recently met a friend and casually discussed various subjects: family, relationships, the 2018 World Cup tournament. When the "how did we ever do without" question arose, a long conversation led to an interesting yet very simple conclusion: you can do without something when you know nothing of its existence or possibility. This conversation started with my friend inquiring about the Knowledge Management start-up company I founded two years ago; my friend, whom I haven't met in a while, was very interested in what I've been up to. So I shared my insights from the world of Knowledge Management and what I think is necessary to take this field to the next level.


The world of Knowledge Management includes the world's most ancient management methodology; this is essentially a memory-oriented methodology that requires aspects of management during the experiential phase. Knowledge Management, whether personal or organizational, is assessed according to its retrieval of relevant knowledge in the right place and at the right time while performing daily routines. From a historical perspective, memory processes and Knowledge Management can be traced back to the Prehistoric Era and are still challenging to an age of such advanced technologies. An in-depth analysis of these technologies leads to chronologically dividing them into four time periods:

  • The first period: The Prehistoric era. When someone did not know how to perform a certain task, they had to approach another person and hope that he/she might possess this knowledge. For example, if a prehistoric man wanted to go fishing he had to search for another person with knowledge in this field. Only a physical encounter in which the information was verbally shared could enable acquiring knowledge regardless of the quality of said acquired knowledge. This process consumed much of the prehistoric man's time, since it could take weeks or even years to find, let alone learn, the knowledge required for performing a single task.


  • The second period: The era of literacy. This era, which began approximately 5,300 years ago in the Mesopotamian Empire, enabled people to distribute the knowledge more efficiently than in the previous era. Thus, when a wise man writes something, this scribe could be distributed to several people simultaneously. Acquiring, retaining and distributing knowledge in this era was considered the best technology for thousands of years and enabled many optimization processes. IT can be safely said that literacy saved the average person days or even weeks of Knowledge Management processes as well as made execution processes quicker and more efficient.


  • The third period begun 40 years ago with the invention of the Personal Computer. Steve Jobs (whom some say is the inventor of the PC) has a vision in which both processing and acquiring knowledge are performed in one location. This era also includes Google and cellular phones; the combination of these two has led us to an age in which all the data in the world is literally at our fingertips constantly. Obviously, this era has led to unprecedented efficiency in the world of Knowledge Management and has made the average person many times smarter. In terms of time, it seems that the computerized age has led us to a state in which we do not spend entire days and weeks searching for information to perform a single task; rather, we integrate the data searches into our daily work routines. On one hand, we must be very proud of our advancement from years to few hours required for an extensive search. On the other hand, we are experiencing another serious problem: the information overload.


The ability to access all the data in the world with the click of a button actually makes finding answers/solutions harder since in a competitive world in which anyone and everyone can access the data the best answer is in the hands of those most efficient in processing the data rather than displaying it. A study recently published by the International Data Company (IDC) states that the average Knowledge Worker (i.e. anyone that opens a computer during work) wastes an average of 2-3 hours on a daily basis searching for information and performing tasks someone in their organization has already performed. This surely can lead anyone to a state of helplessness that in turn leads to "gambling" when attempting to select the best data available. Furthermore, these arduous searches lead the exhausted worker to just go with whatever they remember. Absurdly, we are displaying symptoms of the Prehistoric Era.


But no despair; the technological world bears good news. Thus, two and a half years ago the good people at the Waze application development department came up with a feature that connects to our schedule. And so while sitting in my office my phone suddenly told me I should be on my way. Here's the explanation: when there are countless possibilities to get from one point to another and multitudes of sources of information regarding traffic and transportation data, we have grown accustomed to neglecting them: just open the app and get going. This era, which I refer to as the "Era of Artificial Knowledge" is one in which relevant information will reach users by being pushed rather than pulled.


Our conversation concluded with my friend saying "our generation was taught to bring the relevant data to the right place at the right time. This is our job! Can a computer really know how to do this? And if so, this will lead to mass unemployment".  I calmed my friend down and responded: "riding the technological wave enables us to waste less time on trivial matters and focus on the more vital issues. Thus, organizations can utilize the same resources better and faster".


We might still not see it clearly, but we are entering a new age in which we won't need to chase information; rather it will find its way to us at the right time and place. Actually, we are already deep into it! Think: how did you find out your distant acquaintance had a birthday?

If we ride this technological wave we might feel the "how did ever function without the data reaching us?" sensation earlier than expected. Search for things? Finding information? Who does that today?

Written By Alla Perlov

Location Based Services (LBS) are services that takes users' geographical location into consideration based on technology which identifies this location. Several technologies enable identifying a cellular phone's location data: GPS; cellular antennas, WI-FI hotspots and IP (Internet Protocol) addresses), enable, in various ways to create a map of the area in which the portable device is located and identify its precise location. For cellular companies, identifying location data enables them to provide users with service that includes not only calls, text-messaging and internet browsing but also Location Based Services and focused advertisement.

In recent years, the widespread use of Smartphones along with the development of location tracking technologies have led to the emergence of Location Based Services (LBS) and have created a huge market for new application in the field of providing relevant data to users. LBS utilizes the users' location to provide them with service that addresses their needs at the given time, from maps and transportation services, restaurant searches, social media, points of interest, etc.

Location-based applications are useful for both users and various advertisers.

  • Navigation applications: We all know of Waze, but there are many other navigation applications that serve specific purposes such as apps that locate specific services products/services, navigating through tourist areas, etc. Hereby are some examples:
    • Waze: navigation services for cellular with communal properties; enables users to navigate via GPS and view traffic reports uploaded by its user community.
    • Google Maps: uses location services and utilizes the GPS feature built in to any cellular device. Thus, one can navigate from one point to another using the Google Maps application without connecting to the internet.
  • Recommendations and data according to location: locations and professional services
    • Yelp: a popular application among US citizens which utilizes LBS and enables locating tens of types of businesses from banks to hotels to nearby theatres. A quick search for business type or name, displaying their location on a map, read customer reviews, etc. are all available without connecting to the internet.
    • Yellow Pages Local Search: an application that enables reaching any professional we seek based exclusively on satellite network and your device's GPS. This app provides users high value with no need for internet connection.
  • Location-based dating and social networks:
    • Tinder: a location-based cellular application. It enables to users to communicate if they find each other appealing; this app is mostly used for romantic purposes.
  • Security applications: applications for personal security, such as apps that call rescue forces or those that serve users when wishing to navigate quickly to a destination.
    • Reporty: an app that informs us when we are in danger, this app utilizes the video camera in the device's GPS receiver's video camera. Thus, the app quickly transmits detailed data regarding the users' location and the type of problem with which they are dealing. It is connected to various rescue services and can also define friends/family that will get a message of an emergency if one indeed occurs.

The future is here!

Unlike current services which are merely location-based, the future will feature services based on data such preferences, age, intention, etc. By collecting browsing data from various digital channels, the users' intentions can be immediately analyzed and integrated with their historical data. They can then be provided highly available service and make much of the information accessible using Location Based Services.





Written by Rom Knowledgeware
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