2Know Magazine: Sharing KM Knowledge
2Know: Sharing KM Knowledge
August 2015 - Magazine No. 191
August 2015 - Magazine No. 191
Term: Reminders
Written By Lior Moran

Every year, for one day, the entire Israeli nation is united for one cause: to remember.

To remember the people that sacrificed their lives so that we can live here safely.

This formula of a recurring yearly reminder evidently works. And if it works in the real world, there's no reason it can't work in the virtual world. This situation (a recurring, permanent reminder) helps us learn about certain situations. Creating a "tradition", just like Remembrance Day. It is very popular nowadays to create positive reminders in workplace websites, such as birthdays, Worker of the Month.

You may ask at this stage: what are you trying to get at? Well, I suggest that we take the "good reminders" method and apply it to reminders for negative situations that occurred in the workplace. These situations should be made accessible and highlighted in order to create a cycle in turn creating a "tradition". For example:

  1. A security event that occurred X years ago. The purpose of the reminder is to better instill the lessons learned from this event, e.g. procedures written since then, a change of behavior.
  2. Remembering a data security incident. Once a year indicating on the homepage that information was stolen from a computer via a clickable logo that explains what happened and supplies tips on how to avoid a similar situation in the future.


I recommend every work environment to perform an adaptation according to the relevance of the reminder. It is vital to persist in order for the reminder to affect work processes and conduct in the most efficient and effective manner. The reminder can become tradition!

Written By Yanina Dayan

An Emoji is a small digital picture or symbol that is meant to express an idea/convey a feeling via a graphic message in electronic communication channels.

 Some details and history

In 1995 the Emoji was created in Japan. At first they looked like little beepers that enabled Japanese teens that didn't have phones at home at the time to send messages and different illustrations of expressions to each other. In 1999 Japanese cellular companies presented the Emoji for the first time as a set of 176 characters in a Japanese system titled IMORD.

In 2010 they reached the cellular devices (and since then they increasingly multiply).

In 2013 the word Emoji was added to the Oxford Dictionary.

In 2014 GLM (Global Language Monitor), an organization which analyzes the use of language on the web, chose the red heart       as "word of the year", even though it is not even a word.

According to a survey performed for the 15th time, Emoji are becoming part of the internet lingo, and this is the first time a symbol has passed words (or wordings) in a survey. The word that came second was the HASHTAG (#), which symbolizes a title discussion in social networks. In further evaluations that were collected in real time on Twitter, hearts in different versions won the first place and 14 places out of the first 100 places; the next (high) places belong to 'tears of joy' and 'un-amused face'.

In 2015, the results of a survey conducted by matchmaking website Match.com among 5,675 American single men and women showed that heavy use of Emoji shows of a sex life more active than those that hardly use them. Dr. Helen Fischer, an anthropologist that assisted in the research, told Time Magazine that when dealing with text messages, Emoji will usually be able to express emotion and tone better than words.

  SwiftKey, inc. which creates cellular keyboard applications, analyzed more than a billion Emoji icons used by the speakers (or rather writers) of 16 languages around the world. The survey shows that Americans enjoy random Emojis such as skulls, birthday cakes and flames. They also use more in comparison to other countries, with Emoji identified with the LGBT community, e.g. the colorful rainbow and same sex couples, as well as more feminine Emoji characters. Furthermore, Americans like to use Emoji that are associated with meat, money, violence, profanity and sports. Interestingly, so do Canadians.

French speakers use hearts Emoji 4 times more than the average. They are also the only community in which the smiley icon is not the most used icon. Russian speakers use romantic icons, such as a kiss, a love letter, a kissing couple etc. "surprisingly", they use icons associated with snow and cold weather.

Brazilians express religious feelings more and use Emoji that symbolize religion twice more than the average user-hands praying, a church and a shining star. Australians use icons connected to alcohol twice more than others, and use Emoji related to drugs 65% more than the average and are world leaders in using Emoji connected to junk food and vacations. Arabic speakers use more subtle pictures, such as flowers, fruit, and scenery.

 Is there a selector for Emoji?

  The organization Unicode includes representatives from technological companies and they are those who decide if an Emoji is approved or not, following criticism stating that not everyone benefits equal representation in the field of small heads.

Can a small Emoji stir up a storm?

Evidently, yes. Emoji have become more than a technological matter, it has become a cultural, social, political and commercial matter. A news site survey stated that in Apple's new operation system, one of the optional Emoji icons is the Palestinian flag, which was perceived as taking a stand in a controversial matter. This is not the first time Emoji have caused controversy by Apple. In 2012, as part of apple's program update, Jerusalem wasn't presented as the capital of the state of Israel. This neglecting caused great turmoil that eventually, after much diplomatic pressure, caused Apple to reverse its decision.

Another example for this phenomenon is that Facebook has more than 100 Emoji that can be chosen in order to express an emotion. Instead of writing a status describing your emotion, you simply choose an Emoji suitable for your current mood. Out of 100 Emoji, there is one that drove people mad. I am referring to the "fat" Emoji, which is meant to describe the feeling "I'm fat". More than 15 thousand surfers signed a petition to remove this Emoji from Facebook and approached Facebook with this demand, claiming the icon to be harmful, as well as stating that Fat is not a feeling but a verb, and so this statement is mocking fat people and culturally judging one's body. Indeed, Facebook yielded to the public pressure and removed that Emoji, substituting it with an 'I'm stuffed' Smiley.

To conclude, Emoji have internationally become an integral part of the communication language. Songs and books have been written using them and many of us use them frequently in messages we send. Emoji can teach us of other interesting things about their user: political opinions, cultural differences between countries, cultural opinions, And much more.










Around the organizations I know, nearly everyone deals with BI on some level. Small organizations usually don't use this term, yet even without this methodological name, they still perform evaluations and analysis of both sales data and consumer behavior. Sometimes, this is done even without using a specialized BI tool. The best simplest example is my neighborhood grocer who knows exactly which products sell better at which seasons and why, and orders them accordingly.

In other organizations, the term is used explicitly, BI teams are being established and managed, BI systems are being used, managers set objectives and evaluate success based on BI data as well as use BI dashboards and evaluate competition etc.

Nowadays, we all deal with Business Intelligence.

In the beginning, Business Intelligence dealt with data analysis, report analysis and drawing conclusions as well as Data Mining- a term which may sound to this day like a mystery or riddle awaiting its deciphering… A this point, the data analysis was mainly based on the organization's core data which was then stored in the "organizational data warehouse" (e.g. sales data).

And for a while, this sufficed.

During the second stage, the technological development of products in this field took off and various BI tools and systems began to appear in the market. These automatic tools connected to the organizational database, replaced the reports and manual data analysis and provided quick and precise answers to questions built-in in advance. At this stage, data analysis already combines the organization's core data (sales data for example) with operational data and other data. We have already seen how the BI "sucks" information from other systems in the organization (for example, CRM).

And for a while, that sufficed.

During the third stage, which is the stage at which we are today, the organization's environmental development creates, uses and manages innovative communication & information channels (internet, social networks, cellular phones, applications). These lead to a substantial increase in the amounts of information and types of information collected (and presented outwards) by the organization, and for an organizational need for analyzing the behavior of users/consumers- an analysis based not only on numbers (sales) rather also on values and behavior.

At this stage, data analysis already combines core data and the operational data and other data from different systems, while examining consumer behavior on the network, reviewing trends and social buzz, reviewing contents & events, etc.

And for the time being, this will suffice.

What will the next stage be? The field of Business Intelligence is evolving towards multiple directions simultaneously, and is also reacting to changes and developments in the actual different markets…it seems we'll have to wait and see where things go from here, or even try it ourselves and create the next stage ourselves… we can only imagine at this stage how the next stage will include more data, more types of information collected via new innovative communication channels, as well as quicker analysis and responses to real time field events…and these are only some of the challenges that will pop up in this field in the near future.

For a sneak peek to the future, I recommend following a number of blogs that deal with innovation in the subject of Business Intelligence. For your comfort, here is an article which lists 50 blogs on the subject: : http://www.ngdata.com/top-business-intelligence-blogs/





Term: Notification
Written By Moria Levy

Nowadays, due to the increase of documented knowledge and information, there is a rivalry between the Push and Pull mechanisms.

Using Pull mechanisms implies that the worker reaches the knowledge through his/her own initiation. Its main disadvantage is that the user doesn't always know what he/she doesn't know and therefore doesn't know what to request.

Using Push mechanisms implies that the knowledge reaches the worker, pushed to him/her by the organization. Its main disadvantage is its violence. It is barging and annoying, is insufficiently focused and therefore includes lots of "junk".

The notification is a good combination of elements from both. In an assigned area, messages are accumulated and organized according to subjects (in order to substantially reduce their amount) about knowledge and information the user should know. A little Push, but moderate. If the user is interested, he/she can perform the pull himself/herself for subjects indeed relevant.

Written by Rom Knowledgeware
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