2Know Magazine: Sharing KM Knowledge
2Know: Sharing KM Knowledge
May 2014 - Magazine No. 176
May 2014 - Magazine No. 176
Written By Moran Maravi

In my previous article, I described the combination between video clips and Knowledge Management.

In the article, I explained how combining video clips as a complimentary tool for Knowledge Management processes in organizations can assist in increasing the effectiveness of using the organizational knowledge. For instance, combining short video clips of workers telling about their use of insights managed in the database may provide a personal aspect and assist in understanding the need for insight and motivate others to use it as well. Another option is using video clips as a tool for transferring knowledge to workers scattered all over the country. This method is quicker and easier for the worker when compared to reading a new procedure or listening to a frontal tutorial (besides saving money and time, it increases the chance of implementation).

In this article, we'll focus on tips important to remember when writing a script. Your organization/business decided to produce some sort of video clip and now comes the most important stage. This stage lays the foundation on which the video clip is based: the script.

 So, what is a script?

Wikipedia defines a script as "A screenplay or script is a written work by screenwriters for a film, video game, or television program. These screenplays can be original works or adaptations from existing pieces of writing. In them, the movement, actions, expression, and dialogues of the characters are also narrated. Since you are not attempting to direct a full cinematic feature and most organizations do not hire script writers, I gathered some tips to assist you in writing a script for your video clip:

  • Research: you should know the subject that you're write about. For instance, if I'm writing a script about a certain procedure, it is more than advisable to know the procedure thoroughly and even talk to whoever wrote it.
  • Originality: think of a new, original idea, one interesting enough to become a story.
  • Visuals: focus on the story while using pictures and scenes, rather than using only dialogues and descriptions. Combine pictures and video segments that will generate interest on the viewers' behalf.
  • Focus: focus on the story itself. Do not get lost in lengthy descriptions that will result in a video clip with too many explanations.
  • Division to sections: video clips are usually comprised of several scenes, even if the entire video is quite short. Therefore, when writing the script you must divide the entire story to several segments.
  • Detailed preparation: each scene should be planned in detail: who says what, which characters appear, when each character appears, is there a use of pictures during the video, are there any items that should appear in the video clip. In short, everything you think needs to appear in the clip should appear in the script as well.
  • Process: a good script is usually written after several drafts. Don't feel bad, therefore, if you wrote 3-4 drafts before reaching your story.
  • Another eye: it is highly recommended to consult your colleagues regarding the script as early as the initial rough draft. Hear what they have to say or contribute to the writing process.

Those are the main tips I recommend using when writing a script. Remember, writing a script is the most vital part of producing a video clip and as such investing in it is worthwhile.

For more on the subject, ROM Knowledgeware offers a professional course, unique in its range of content and experience, on producing video clips using available means.  



Written By Noga Chipman-Steinwartz

I love to listen.  Those who know me, even after a few minutes, can tell you I love talking. This is undoubtedly true (no point to try denying this…), but what I really find interesting is to listen. I'm not talking about merely listening, like listening to music or the ocean. I'm not referring to listening as in paying full uninterrupted attention to others (although this is not a simple mission either. Try it at home!). What I really love to listen to is the words between the words, the picture's background, and the short, nearly unnoticed stop between each breath.

As fate had it (with some of my own influence), a large portion of my time is invested in directing groups. These groups include Knowledge Development groups, study groups, workshops on how to direct groups, and during the evening groups of mindfulness and meditation. There, I learned from personal experience that listening is a valuable asset. If you know how to tune your ear penetrate the exterior layers and reveal subliminal flows- you just might discover hidden treasures.

It is a touching group moment I wish to share with you and even invite you to try listening to it yourself.

Wednesday morning, I'm standing on the verge of a two-day workshop for domain managers in a large communication company. In order to allow something different to occur, their manager acted wisely and changed a setting-we hold the workshop in a nice, inviting space outside the company offices.

The workshop's title is "tools for directing groups". I'm quite excited, since it is one of my favorite subjects and the group seems feminine (all managers were women), nice and supportive. I start off by explaining that our workshop is actually a journey. Besides the content which I will be responsible for providing, they are required to bring a piece of themselves to the workshop, to share and enable sharing and full participation. I'll tell the story and invite you to conduct an experiment, try to listen to the collective story being told.   Listen to the group theme that rises from what's spoken.  A group Theme is a term coined by Fox in order to describe a collective phenomenon in which different participants of a group are telling the same story or discussing the same dilemma  (sometimes unknowingly) each in his/her own individual voice.

The opening exercise I gave the group was: "tell the group about a scar you have on your body". This exercise is recommended for groups and workshops, in which the participants know each other well, possibly have been working together for years and therefore know many trivial details about each other. But our scars are usually not easily revealed. And so, using this exercise, we can know a different dimension or layer of our workmate. And hereby are the stories that were told (remember, the exercise is to listen to the content behind/underneath the content, to the hidden theme. The stories are completely true, the names are false).

Gili: "I have a scar on my foot. I got it when I walked down the steps with flip flops and suddenly slipped and rolled down the stairs. Since then, every time I see one of my daughters walk down the stairs I yell at them to be careful and remember flip flops and stairs are a dangerous combination!"

Sharon: I have a scar on my wrist. I got it when I was little. I chased another kid and he closed a glass door on me. I shoved the door away and got cut. To this day, I feel like people are constantly looking at the scar. I hate the summer because I don't like revealing the scar. I prefer the winter, when I can wear a long sleeve to hide the scar".

Maya: "My scar is under my chin. When I was young, I fell from a tree. What I mainly remember is that evening at the hospital, when the stitches were sown. My father was with me and I remember how he calmed me down when I laid my head on him. He patted me and whispered soothing words. I remember the warmth of his hand and to this day the memory comforts me sometimes".

Dana: "I have an ugly scar on my back. It happened when I fell off my bike. I always fear people will see it, always have. As a teenager it caused me to have low self esteem. To this day I wear only a one-piece bathing suit, even though this scar is only a centimeter or two big".

Yardena: "my story is only four years old. I went to a folk dancing class and swung my hand into a fan. I bled a lot. Some guy whom I did not know took me to the hospital and spent the night with me there. Since then we're close friends. He's so dear to me; he was kind of worth the injury".

Nurit: "well, my history with scars is not an easy one. I have a medical condition, quite a rare one that causes scars to appear over my body when I'm stressed. It is a Mind-Body condition: when my mind is stressed, it scars my body. This bothered me greatly for years, especially concerning my relationships with men. When I met my husband I saw he also had scars. When I asked him, we found out we both share the same condition. The moment he told me, I knew we were going to get married."

What's behind these stories? What's the hidden discussion?

Like a medical diagnosis, or a literary analysis, the search for a group theme is highly dependent on the director's personal perspective and understanding. What did you hear? I heard a discussion around the theme of: "is it worthwhile to reveal my scars to the group". As group director, I requested the participants to provide examples from their own work world. Now, the group is debating: should we reveal our weaknesses, our scars, places in which we feel insecure or unsure if we operated correctly? The root dilemma to this debate is: are my weaknesses and embarrassing moments something I should hide (like a scar, hidden by long sleeves or one piece bathing suits) or perhaps, it is possible and preferable to reveal scars and weaknesses. Revealing scars enables a connection, a relationship, just like the story of marriage or friendship that was made possible by injury/revealing weaknesses.

And what does listening to the group theme allow?

As a group director, understanding the real discussion or dilemma the group is troubled with is critical for the success of the entire process. When the participants are actually busy with the question "what is appropriate to bring to the workshop in this particular context?", when each participant is still insecure and unsure whether to bring up different issues in which the participants have experienced not only success but also shortcomings and even failure, it is recommended to relate to the issue explicitly. This will allow the subliminal to become clear to all and enable an honest discussion about the "here and now" rather than talking about "there and then".

In this case, I decided on the spot to reflect to the group what I heard (while requesting that they lead the message to the right place for them). "I feel that we're actually discussing what is appropriate to bring to the group. What revelation is beneficial and what should remain hidden or at least concealed".

This was followed by a fascinating discussion from which the group's "game rules" were constructed. This discussion created a safe, open space that enabled a fertile, critical depth process.

In conclusion, a group is a complex system in which subterranean life flows. In order for us group directors to successfully promote an ambiance of Knowledge Sharing, development, growth and mutual consultation we must pay attention to the unseen aspects. We need to listen, understand and gently channel. The rest will happen on its own.

Review: BI 3.0
Written By Anat Bielski


The term BI3.0 refers to a Business intelligence that enables the use of characteristics of Social Media in its wide definition. Functionality of social media, as information sharing, collective decision making, personalized information, all assist the users in receiving important insights regarding business activities. Such insights cannot be achieved via classical BI, based only on data.


The evolution of BI passes through three main generations:



- http://www.capgemini.com/technology-blog/2012/07/journey-business-intelligence-30-bi-30/


At first, access to data and creating BI reports was open to all users. It didn’t take to much time and the power of creating reports was returned to IT. Thus, as many users found it challenging to define endless reports, and as contradicting reports were produced as to misinterpretation of data.

Nowdays, the trend is to return and enable more usage of BI services in self-service format that will enable creating reports independently using friendly interfaces based on orientation designated for business users. BI 3.0 offers a number of new unique abilities suitable for the current zeitgeist and includes social, mobile and local aspects (SoLoMo). Prominent examples of BI 3.0 include Social BI, Mobile BI and also Self-Service BI.

Mobile BI enables the organization's workers to access organizational information directly via their mobile devices and view information using BI tools installed on their mobile devices. Access to this data enables organizations to be more competitive and provide a quick answer in real time.

Social BI tools enable the business users to share KPI, reports and graphs and enables immediately receiving an opinion members of the organization. For further information, click here.

Self Service BI tools enable the majority of edge users, including those who do not possess the knowledge of and/or have never worked with technology-oriented systems, unmediated access to data that in the past were available exclusively through the mediation of information systems customized by request, research analysis, etc. for further information on this term, click here.

To conclude, BI 3.0 enable quick access to real time data from anywhere using tools extracted from the world of Social Networks and allow sharing data and automatic pushing of information relevant to the user.





Written by Rom Knowledgeware
Fax 077-5020772 * Tel 077-5020771/3 * Bar Kochva 23 st., Bnei Brak Postal: 67135