2Know Magazine: Sharing KM Knowledge
2Know: Sharing KM Knowledge
January 2019 - Magazine No. 232
January 2019 - Magazine No. 232


Although 20 years might seem like a long time, it seems like only yesterday that we began to study and develop the field of Knowledge Management in Israel.

Nevertheless, it is true that a 20th anniversary is a milestone and an opportunity to stop and reflect on our progress. These 20 years have seen not only the development of ROM Knowledgeware from a one-woman organization to its current state; it is the story of Knowledge Management in both local and global terms, since the development of ROM and the Israeli KM community are intertwined, as I hope that they will always be.

When we began 20 years ago, there simply weren’t any methodologies. I remember attending my first technology show in Las Vegas, participating in a break-out session dedicated to Knowledge Management. I tried to get the speaker, a senior at one of the big five leading KM in the world, to answer a simple question: what methodology do you implement and recommend? While he began his answer by referring to Nonaka's SECI model, he finally admitted that he approaches clients with a pen and pad coupled with some common sense.

I returned to Israel and developed my first methodology that states that every KM solution considers three aspects: culture, process and technology; content was added later. As time went by, we added methodologies as well as ideas for solutions, such as proposing a first professional portal for Comverse and a unique software tool for managing lessons learned and incorporating them into the MS Office environment. At that time when these platforms were suggested- they were innovational. Intranets, for example, were used for exclusively organizational purposes. So was managing lessons in an entire lifecycle that exceeds the lesson learning component.

Rom has developed along with the global KM scene. We have come a long way and I can proudly claim that while Israel is one of many countries involved in this phenomenon, it is a leading figure in more than one aspect of it. We were the first country to offer high school students an extended curriculum on Digital Information Disclosure with a substantial segment on Knowledge Management, complete with finals (equivalent of the American Regents system). We were the first to dedicate a session in the Israeli parliament on Knowledge Management (12/12/16). We have published three volumes describing the KM activities taking place in Israel, a unique project in itself. The fourth volume, as well as a translated compilation, are in progress. Furthermore, we are the initiators and significant members of the ISO KM Standard development committee, which is undoubtedly a prominent subject in any review of Knowledge Management in 2018.

We have accomplished a great deal, and still there remains a great deal to be accomplished. It is very satisfying to realize that the term 'Knowledge Management' is not foreign to organizations; however, much can be improved.

Before we go on with our important business, it is vital we stop and celebrate this 20th anniversary. Milestones are not only a time for reflection, they are also an opportunity to express gratitude. ROM will be celebrating this event in several forums. The workers and their families will spend a full day at a hotel celebrating, thanking the workers for their work over the years. We will also be holding a series of learning sessions along the year on various topics of Knowledge Management. Past, present and future customers can attend a session for free.

We also chose to dedicate this special edition of 2Know magazine to the meaning of Knowledge Management and its implementation as experienced by ROM workers. This serves as a testament to our belief that Knowledge Management is not merely a job, it is a calling. It is a calling that we all share.

Here's to 20 more years (at least…) of shared success!


I am Noga, and my professional identity is comprised of several components. I am an organizational psychologist, a lecturer, a group director, and a Knowledge Management consultant. My work at RO< envelopes, contains and connects these various components.

I arrived at ROM many years ago as a young organizational consultant, originally involved in the field of research and evaluation. All I knew about Knowledge Management was that it involves using content trees, organizational portals, lists of properties and values to manage documents. I was glad to have the opportunity to work for leading organizations and contribute to the optimization.

I gradually evolved, I became a mother. I became aware of the community in which I live, the individuals that live in it and are delighted when they can be together.

I began searching for a deeper meaning in my work. I asked myself whether there's a way in which I can help these people connect to their own abilities and strengths. Assist them in connecting to one another and generate a sense of togetherness which in my opinion is the most powerful and empowering force.

I became involved with my first knowledge development group coincidentally. I began directing and was charmed. I saw miracles performed before me: a group was born, then grew, overcame and contributed.

Groups began as a collection of individuals with no common denominator, each fearing that they have nothing to contribute to the other participants. What if inviting them here was simply a mistake? Yet they begin talking: someone shares a painful story of her experience of professional failure, and surprisingly the other members encourage here, point to other aspects that she might've neglected, highlight the small successes hidden in her story.

These little stories take form and become a meaningful professional doctrine that can change the lives of both sides of this process.

During the early stages, I did not understand some things that occurred in the group. Hesitation during the first meetings; conflicts during later stages; meetings cancelled due to change of location or a difficulty to finish the process and constant delaying of the last meetings. I wanted to understand more and went to learn. I became a professional. I understood how my direction method and adapting it to situations, stages and the different characteristics of these workers can benefit and promote the group.

Today, I'm very proud of my work as director of knowledge development and instruction teams in ROM. Yes, the groups evolve into great teams.

Besides the process's significant contribution to the organization, I am proud of the interpersonal process the teams promote. I am proud of people that start as strangers, then bravely learn to speak with people that previously intimidated them professionally. I am proud of the collaborations the team has generated. I am proud of the sense of belonging, the professional pride that the participants have developed and their faith in their abilities and the organization's abilities that develops as the process proceeds and their ability to contribute to themselves as well as to their community and society.


Review: KM and me



Surprisingly, Knowledge Management was actually always there, even before It was coined as a term and discipline. I, personally, since I remember myself, have always been attracted to the written word, to its power and its ability to make a change.

I arrived at ROM Knowledgeware approximately a decade ago after working at several other workplaces where I dealt with content writing. Working at ROM, I immediately understood the importance of correct context, clear and concise phrasing, and the various ways to adapt content and make it optimally accessible to the target audience.

My set of skills has substantially expanded. The power of the written word, and information in general, to make a meaningful change, was apparent throughout my years of work for ROM executing a variety of projects: projects related to welfare, banking, health, etc. are all fields in which written knowledge is highly important. They also provide one with a sense of fulfilment as these fields affect us directly as citizens.

Today more than ever, we are surrounded by knowledge in every aspect and area of our daily routine. I believe that the various tools for treating knowledge and making it accessible are being merged and integrally incorporated into our lives.

My set of KM skills is expanded on a daily basis as I both develop it and apply it  in both professional and personal situations.

Just ask my children; they'll tell you how I expose them to various tools and how they use at least one or two of them throughout their day.

Knowledge Management is a way of life, a road which I decide to travel each day.






Written by Rom Knowledgeware
Fax 077-5020772 * Tel 077-5020771/3 * Bar Kochva 23 st., Bnei Brak Postal: 67135