2Know Magazine: Sharing KM Knowledge
2Know: Sharing KM Knowledge
June 2018 - Magazine No. 225
June 2018 - Magazine No. 225

When searching for content of any kind on the web we usually use search engines. When using search engines, how many possible results can we possibly reach?
Many. We receive thousands, if not hundreds of thousands, of results. Some searches even reach millions of results. The results, usually ten results displayed on each page, are spread across many pages.
What results and how many pages does an average user read? Few. One or two pages.
How does a search engine prioritize its results? How does it determine which result should be displayed on the first page and which on page three hundred and thirty?

SEO: Search Engine Optimization

The field of SEO (Search Engine Optimization) deals with this objective: to receive at the top of out search results only the most relevant search results, ranked in descending order according to level of relevance, i.e. what the user meant to receive when searching for the given search (see also "Search Engine Optimization" on Wikipedia).
This is quite simple from the searcher's perspective: I want to find the "best" answer available for my question, the "most correct" content for my need. It is also simple from the website owners' perspective: I want my website to provide the "best" answer on the subject, the "most correct" content in the field. It is essentially a win-win situation.

In practice, this field serves website owners for a slightly different purpose: we use SEO tools to promote our website and raise it higher in the search results. Thus, we use the tools and knowledge mainly for marketing needs. The field of SEO is one of the hottest developing fields in the world of internet. Promoting websites and content on the web are high on demand nowadays and everyone wants to learn this area's secrets.

Hereby are some articles for enrichment on the subject:
• SEO on Wikipedia
• The Google SEO manual for beginners
• 7 articles on SEO from a blog on website promotion and internet marketing
• Ask Pavel- an updated checklist for website promotion (2017 version)
• Ask Pavel- articles on SEO in Google
In conclusion, anyone wishing to promote their position in search results should realize that we can write a lot, be the most relevant, and yet turn to an SEO expert to help us take the shortcut. This solution is great, till competition does the same.


Written By Maskit Robinshtein

Working on a collaborative project? Need to comment on an article, allocate tasks for crew members or pass it through a round of authorizations? It is best to search for team -collaboration tools. These tools enable setting up a work environment secured in a cloud (which does not require installment), conversing around a theme or project, allocating tasks and sharing documents. They don't suit setting up an infrastructure for managing documents or knowledge retaining, rather emphasize localized knowledge sharing and team work.

The market contains many team-collaboration tools that offer quite sufficient free versions and supporting mobile applications that enable smooth transfer to mobile work. This piece will sample two tools: Slack and Asana, one task-oriented and the other chat/video-oriented.

A noteworthy disadvantage of all team-collaborative tools is a limited support of Hebrew. While Hebrew fonts can be used and some tools allow writing from right to left, they do not feature a Hebrew infrastructure. These solutions are therefore relevant to global organizations whose workers communicate in English or organizations communicating in Hebrew whose workers also know how to cope with an English interface.

Full disclosure: ROM has no business relationship with any of these organizations; the following is a general review of some examples and is not a specific recommendation.

Asana- A task-oriented tool. When creating an organization's account, users set-up teams and invite friends. Each team member must create a user account in the system but can also connect via their Google account (rather than creating a username and password). Those interested yet not invited can send a request to whoever set-up the account (or other team members, according to defined settings).

The tool allows writing in Hebrew and writing from right to left. However, it does not feature a Hebrew infrastructure. All team members can create projects and allocate tasks. Users can define deadline for tasks, attach files, add sub-tasks, insert links to external websites and notify whether tasks were completed. After the tasks were created, other users can respond by "liking" or wring a comment and following the task. Following allows receiving notifications regarding task editing and changes in status or allocation. Also, one can view a list-display (organized according to tasks created by me, tasks recently completed, etc.) or calendar display.

Asana has infrastructures featuring many tools commonly used by organizations such as Salesforce, Dropbox, Google Drive, and several applications that upgrade the tool such as displaying tasks on a thought-map or producing reports on task timing. Furthermore, the tool enables written conversations between team members (chat) around a project or in general as well as direct messaging. When writing a message, one can tag a team member, project or tasks.

The free version is limited to 15 teammates. The extended version does not limit number of users and offers several advanced abilities such as setting up teams or private projects unexposed to all members, creating a dependency between tasks, displaying tasks on a timeline, etc. The cost of the extended version depends on the number of users.

In conclusion: friendly tool that enables performing simple actions related to task-management as well as expanding via connecting to third-party applications and provides partial support in Hebrew.

Slack- while Asana is task-oriented and organized by teams and projects, Slack focuses on conversations (both chats and video conversations) and is channel-based that can focus on projects or themes and are adapted to the organizational structure. Slack also allows defining who is authorized to invite users and confirm joining requests when setting up the workspace.

This tool allows writing in Hebrew yet does not allow writing from right to left and does not feature a Hebrew interface. Users can respond written messages, both in chats or personal correspondence, by either adding an emoji or writing a comment. They can also be mark as "starred" and share them via other channels. Also, files can be uploaded.

The tool's uniqueness is the use of tads such as (/) for performing actions such as muting a channel (or actions related to installed applications); (#) for affiliating a message to the channel; and (@) for tagging users. This form of writing is innovative and interesting and suits users experienced in writing in social networks such as Facebook and Twitter accustomed to using tags. However, it creates difficulties for organizations interested in using the tool for conversations in Hebrew since there is constant need to shift from one language to the other.

Like Asana, this tool also interfaces with other tools and applications. The variety Slack provides is greater; this is one of the tool's prominent tools. Abilities such as task writing, survey creation, Wiki writing, performing video conversations, birthday memos, can be embedded into Slack. Note: some of these applications are paid or offer a fre version for a limited period. Furthermore, Slack's free version allows connecting only 10 applications.

Slack doesn't limit the number of users, even in its free version, which is a substantial advantage. The tool displays the last 10,000 messages written. The tool suits medium-sized organizations.

The extended version doesn't include limitation on number of connected apps or saved messages and offers advanced abilities such as collective video conversations (includes screen sharing). There is also a more expensive version designated for large organizations with Single Sign-On exporting, conversing and messages abilities. This version also includes comprehensive support service.

In conclusion, Slack is an innovative collective chat tool that offers video chatting and many other abilities by connecting to third-party applications. Very partial support for Hebrew users.

The two tools presented above are only examples of the various tools the team-collaboration market contains. We invite you to explore which tool best suits your organization's needs. If you need help- we're here.



Written By Nurit Lin

Nowadays, businesses are required to publish personal data and make it accessible on the internet. This phenomenon is referred to WEB presence, i.e. the accumulated expressions and internet locations that contain data on the business. This data can be found in social network profiles, internet stores, ads, data displayed on designated websites, etc.

Why is WEB presence so important?  First and foremost, our habits of social network consuming which affect nearly every other aspect of our lives, affects this aspect as well. As consumers, we check a business's opening hours, does it offer the item we need, what it offers, etc. before we head over to the business. We expect to reach this data via the internet, probably via our mobile device, preferably via familiar websites/social networks. Furthermore, WEB presence enhances a sense of engagement with the business and trust on behalf of the consumer. For small businesses, that cannot rely on their name or previous interactions, WEB presence might bear even greater importance, the more "what's close to me" cellular searches become more common. For there businesses, appearing at the head of these searches with reliable and updated data are critical for customers when deciding where to spend their money.

But there is a downside to this phenomenon, as this means that as a business we publish lots of data about ourselves: location, parking arrangements, opening hours, sales, etc. in many locations. These locations might not be linked in any way. Obviously, if the details are either false, outdated or contradictory, we have missed the point of publishing this data.

And so, the more our WEB Presence is more dominant by publishing rich and attractive data for our customers in many internet locations, the greater the potential for mistakes, contradictions or outdatedness to occur.

Indeed, a survey performed by Yext, 95% of the participants reported finding misinformation about a business during an internet search.


This is where the importance of WEB presence Management should be introduced. Businesses must understand that they require active and organized data management that considers the delicate balance between the business's will to possess a rich WEB presence and their ability to manage it.

Managing WEB Presence includes updating the data and proactively checking the automatically published information. Managing WEB Presence is vital for small businesses and chains in which information partially differs from chapter to chapter; this must be considered when planning the businesses' time and money resource investment.


Written by Rom Knowledgeware
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