2Know Magazine: Sharing KM Knowledge
2Know: Sharing KM Knowledge
October 2018 - Magazine No. 229
October 2018 - Magazine No. 229
Term: Responsive

According to mobile designer Josh Clark, content is like water. The same content can be poured into a variety of "vessels". We therefore must stop focusing on constructing different vessels and instead construct our content in a responsive manner so that it fits all vessels.

What exactly is responsive design? This school of website design promotes the creation of a graphic interface that automatically adapts to the screen size (of the computer, tablet, or cellphone) while retaining the website's full form and a continuous User Experience.


Responsive design is based on three principles:

  1. A flexible grid structure- dividing the screen into a net of differently-sized segments enables using relative sizes for columniation of different components; for example, defining the width of a certain component according to the percentage of page size it takes up (rather than by its number of pixels). Thus, when the screen is narrower (e.g. when using a cellphone rather than a Personal Computer), the height of a component changes accordingly. It also enables a changing definition of the web components' location for different screen sizes (e.g. displaying two items across the screen rather than three).
  2. Flexible pictures- pictures, too, require defining a relative size both regarding the page and regarding the component in which they are placed to ensure that they don't exceeds the components' borders.
  3. Using the media queries module- a CSS3 tool which translates the content so that it fits the screen resolution.

Some websites offer more advanced elements: rotating the picture according to the screen, changing the font color according to the background color, shifting from a multi-columned template to a single-columned template, hiding illustrations that aren't vital. A review of successfully responsive websites can be found in Jesse Kirkwood's blog on "Inside Design".


The responsive versions of the Dropbox website


If you are interested in reading some more technical tips, you can read this review published on Google's developers' website or sign up to a free course on the subject on Udacity.

What began as an innovative idea eight years ago, has recently become nearly a norm. I write "nearly" since there are still commercial and public parties that prefer creating, separately from their main website, a mobile-adapted website. This is a more limited version which displays the content from the "main website" adapted to the users' needs and call to action. The differences between a responsive website to a mobile-adapted website are reviewed in this article. However, this issue if a matter of time and in a few years all websites will be responsive; we might not have to name the phenomenon since it would be the only standard.




Responsive web design, Wikipedia; retrieved on 20/02/18 
Seven Deadly Mobile Myths: Josh Clark Debunks the Desktop Paradigm and More, Forbes, May 3, 2012; retrieved on 20/02/18
11 powerful examples of responsive web design, Inside Design, February 26, 2018; retrieved on 20/02/18
אתר רספונסיבי או אתר מותאם תוכן למובייל? הדילמה ומה שביניהם..., ירחון 2know, יוני 2017; אוחזר ב - 20/02/18


A Chief Digital Officer (or CDO) is an officiary responsible for converting traditional "analog" businesses into digital businesses while using online technologies (i.e. digital transformation). The CDO's position is considered a meaningful and prominent position in the organization's top management level. It is usually positioned in the marketing or communication department or in a specifically designated department.


Digital Management is a relatively new field that reinvents itself on the move. During its two decades of existence, the field has gone through a meaningful perceptual change. If at its beginning the main criteria for this position were technical knowledge and information analysis skills, the current requirements are extensive and updated business/marketing knowledge.

In practice, a CDO is a multidisciplinary manager. They deal with content but is also responsible for the technology- the various digital channels through which this content is transferred; they are experts on information, but also must understand internet marketing (critical for extra-organizational content).

A CDO must also possess management skills, the ability to share information, to be open to innovation as well as seek innovation constantly.

Furthermore, the position requires:

  • An understanding of advertisement- Google, Facebook, and other channels
  • A comprehension of analytics and analytical abilities
  • Being goal-oriented
  • An understanding of the technology at hand and how to import new technologies in order to improve the organization
  • Project leading and management skills
  • Supplier management skills


The CDO's areas of responsibility vary and are still developing. They include the following areas:

  • Designing the organization's digital policy
  • Responsibility for advertising via the digital channels
  • Maintaining the organization's digital assets
  • Operating internet teams
  • Studying leading tools and platforms
  • Idea and strategy developing skills beside the ability to implement them
  • Knowledge of planning, marketing, advertising and quality monitoring methodologies for effective digital management

 Nowadays 45% of the global organizations employ a CDO and others are set to doing so in the near future.

Is this position set to take on a more permanent form or will it change substantially? No one knows; only time will tell.

For further reading:

'Hello Chief!'- What is a Chief Digital Officer? By Hadas Gil, ROM Knowledgeware




A central challenge to Knowledge Management in organizations stems from our field relating to a wide variety of organizational and interfacial processes and the face that our work is never complete.


  1. There are many KM needs in organizations
  2. Organizational Knowledge Management doesn't depend solely on us; there are many parties in the organization which "hold" the organizational knowledge. The more we act the greater our chances to advance despite our dependency on others.

So, how can we manage our rate of progress in the organization?

Enter what I like to call "the traffic light method".

The "traffic light method" enables us to review and visually prioritize the subjects that require our handling by "painting" items either red, yellow or green. Our objective is composed of two related sub-goals:

  1. Locate risks and bottlenecks in KM projects/tasks
  2. Present us with a visual and easily applicable update that presents us with our rate of progress.

Implementation stages:

  1. At the beginning of each month, write down which organizational KM projects/tasks are relevant this month.
  2. "traffic-light" the criteria according to their grades:
    1. Grade each criterion from 1-5
    2. 1-2: red; 3: yellow;4-5: green
  3. We can now review our visual update:
    1. Tasks colored green are tasks that are progressing well; this progress must only be maintained;
    2. Tasks colored yellow require paying attention, focusing and determining which points require improvement in order to turn them 'green'. Try asking yourself and your partners what can lead them to turning the tasks green, as a small change can simply lead to the "green lane";
    3. Tasks colored red are essentially being bottlenecked and require a workplan: try to focus the bottlenecks, specify the risks of this project, examine what can be operated to promote the project. Keep close tabs on the project and its rate of progress throughout the entire month. Hopefully, by next month this project/task will be colored yellow.

 In conclusion, Knowledge Management is a field with a clear starting point yet is constantly growing and developing and is therefore limitless. This is the challenge we face as knowledge managers in organizations. Stop once a month and "traffic-light" your tasks. Use this simple visual tool that is also featured in the field of risk management or 'dashboards' also used in BI to promote Knowledge Management simple efficiently.



Written by Rom Knowledgeware
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