2Know Magazine: Sharing KM Knowledge
2Know: Sharing KM Knowledge
August 2017 - Magazine No. 215
August 2017 - Magazine No. 215

The pursuit of happiness occupies our thoughts on a daily basis. This is not for no reason as studies have shown that individuals whom experience happiness will usually be more grateful, manifest self-control, generate a positive atmosphere at the workplace, act more loyally to their own objectives and are generally more content,
In our lives, the 'work' component is substantial and is often considered our "home away from home". If so, happiness at the workplace is equally important to happiness at times of leisure. This should be considered, therefore, a meaningful factor to be considered when reviewing workers' experience from a business-oriented organizational point of view.
Up till now, most organizations referred to happiness as part of the following formation:


Although material benefits are very acceptable at organizations, it is clear that happiness stemming from material benefits is fleeting.

So what is organizational happiness and how is it related to professionalism?
I gladly introduce you to the three circles of happiness: meaning, enthusiasm & enjoyment, sense of connection.



Meaning= the will to be part of something greater, to contribute to an establishment endowed with a purpose;

Enjoyment and enthusiasm= positive experience, contentment;

Engagement= acknowledging each individual's skills and unique talents.


By utilizing these three circles of happiness we can generate a professional worker that over time receives, besides material benefits (which are vital and necessary), satisfaction and enjoyment from his/her work experience as well as emotional engagement which in turn leads to a meaningful relationship which is of value to both the worker and the organization. This process affects the worker's level of professionalism, since a committed and loyal worker is generally a better learner. In short, happy workers can become experts.

For the last two decades the workplace has been regarded mainly as a source of income, it is our goal nowadays to attain happiness in the form of self-fulfillment.


So, what tools can be of use when attempting to generate organizational happiness?

  1. Engagement with the organization's essence: connect your workers to the organizational and business objectives and agendas.
  2. Encourage each worker's personal contribution to organizational activity: anyone can contribute in their respective field; everyone is good in their unique area. Learn how to recognize a worker's talent and direct it in a manner that can assist the organization.
  3. Innovation and ingenuity: enable workers to create and innovate (including through leading changes); the ability that workers have to initiate substantial and extensive changes that would have been met with resistance if initiated by management.
  4. Social-organizational identity: foster a sense of community and belonging. An atmosphere of togetherness is vital to all; when a community is supportive it can serve as a significant steppingstone towards workers' professionalism.
  5. Experience and gamification: enjoyment is the key to conveying important messages. Use this tool fearlessly in order to reach workers' hearts.


Remember, this is a mutuality-based process:


As put by Uzi Hitman, an Israeli songwriter wrote: “Not on another block, nor in a strange house; not on another day, nor in some hidden heart. Happiness lives in me”/







Written By Hadas Gil

In recent years, the state of Israel has been promoting a national digital program in order to initiate a quantum leap in the manner in which services and products are being made accessible. One of this program's objectives is to create a smart and friendly administration. This might raise a question: what does this actually mean? How is the user experience manifested in this statement and most importantly: how can we, each in their respective organizations, implement this approach in an organizational environment, thus creating a "smart and friendly organization"?

A "smart and friendly administration", as defined in the governmental strategy document is easy access to information, promoting effectiveness and innovation as well as improving existing infrastructure via advanced tools and platforms. In organizational terms, successfully implementing the concept of a "smart and friendly organization" depends greatly on the organization's digital maturity which is the accumulated level of breadth, depth and effectiveness of exploiting digital technologies.

Easy access to information is made possible by emphasizing display and simplicity, using more accessible platforms (such as video, Instant Messaging platforms such as text messaging or WhatsApp), using tools which highlight the experiential rather than the didactic (such as using gamification, i.e. adding gaming principles and components to activities or products), optimizing the organizational portal to our workers' needs, document sharing and management, using smart documents, etc. Innovation promotion can be achieved in any organization as long as the organization is willing to invest its resources in getting acquainted with new technologies/applications/trends in the digital world and adapt its service according to the target audience in order to attain its objectives. Organizations must leverage mobile platforms and social networks and set up a Digital Eco-System that may serve as part of the digital strategy. Effectiveness and improvement of the current infrastructure can be achieved by implementing any of these ideas (baby steps count, too!).

Well, how can we promote a digital approach in our organization and generate a positive user experience for both internal clients and edge users?
1. Ask yourselves: what is your organization's level of digital of maturity?
• Have a digital strategy and vision been formulated?
• Does your organizational culture encourage innovation?
• What type of User Experience do you wish to provide?
• What level of digital skills does the organization possess? Is it high?
• To what level of digital skills do you as an organization aspire to reach?
2. Formulate a plan to attain a positive user experience (for both internal and external users)
• Chart all organization employees which possess high level digital/technological skills and/or map the units that most vitally require an upgrade of their respective work tools and/or chart all core processes critical to a proper work process which can benefit from an upgrade.
• Chart all challenges workers encounter on a daily basis and attempt to comprehend which tools can assist workers perform more quickly and more easily.
• Share with all relevant partners in tool development receive feedback (IT, tangent units which can make use of these tools).
• Define focus groups that will make use of products produced by these new tools and assess their need.
• Formulate and acquire digital tools appropriate for your objective and organization.
• Experiment!
• Improve if required and repeat process (either entirely or partially).


Facebook actively and automatically manages the content of our news feed via their advanced algorithm which is based on many variables and determines which post should be displayed on our news feed and in what level of probability. Some statistics show that a standard published post which does not bear any unique properties which would have affected its level of exposure, will appear only on 17% said post publisher's feeds. We also know that a post's main properties which affect this datum are first and foremost the properties of the responses to this post: 'Like', 'Share' or 'Comment'. These, as well as the number of clicks on links displayed in said post, enhance its level of exposure.

Other such characteristics include OP's number of friends and level of popularity, said post's connection to previous posts and amount of previous posts. Facebook constantly encourages users to publish more posts. More than all aforementioned factors, one can also simply pay Facebook to 'boost' the post.

So, what change exactly has been announced?

Facebook has announced it is changing its news feed algorithm; it is no longer prioritizing posts published by users posting more than 50 posts a day due to studies which have shown that in most cases the content of these frequent posts are "low quality links" i.e. links to either ads or spam. Thus, notwithstanding the prominence of the approach that encourages posting there is still an opposing "post less" approach. This approach insinuates that quality is indeed more important than quantity.

On 30.6.2017, Facebook published the following official notice:

"Today we are making an update to help reduce low quality links in News Feed. We are always working to improve people’s experience in News Feed by showing more stories that we think people will find informative and entertaining... "


How will this change affect our personal experience?

Well, we'll simply have to wait and see…



Facebook's official notice:


An article on Facebook's previous algorithm


Written by Rom Knowledgeware
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