2Know Magazine: Sharing KM Knowledge
2Know: Sharing KM Knowledge
July 2017 - Magazine No. 214
July 2017 - Magazine No. 214
Review: Live KM
Written By Anat Bielski

Lately, it has become apparent that the Live Video feature in social media websites such as Facebook, YouTube, and Twitter has become increasingly popular. This feature displays events in real-time and allows users to display the creation of authentic content. This feature (e.g. Facebook Live, YouTube Live, and Periscope by Twitter) has become more accessible: the user needs to merely click on Go Live and the video stream is documented in real time and distributed throughout the social networks. Thus, a user can document and retrieve much information that would have been lost had other formats been used.
Furthermore, this element makes the data more accessible to viewers since it can be viewed live (though can be accessed later as well) via both computer and Smartphone. This phenomenon substantially increases the amount of views each video garners by users worldwide. Another important element this component features is the immediate feedback it allows viewers to provide in real time and feel they are participating in the activity themselves.

In the organizational world: These applications can be utilized for intra-organizational purposes; the live-feed platform is a fine tool for conveying messages and producing organizational transparency. This can be attained by documenting lectures, meetings, tutorials, etc. This element can be of assistance especially when the organization is interested in transmitting the message verbatim to workers not present at the time at said meetings/conventions/tutorials thus sharing the info with all workers. This is especially efficient when the workers are distributed nationally or globally.
When using Facebook Workspace, for example, one can upload a live video stream to a specific group and the notification regarding this upload will appear in the users’ newsfeed, allowing users to forward the video according to their authorizations. The platform can also be used for external users: municipalities can broadcast their meetings online when discussing matters relevant to most civilians, companies can live stream product demonstrations, messages for investors, etc.
Users find video content easier to consume than written content. The live stream allows the viewers to feel part of the activity and thus enhances the sense of engagement we wish to attain. This tool is therefore quite valuable.
In conclusion, according to Cisco’s Visual Networking Index by 2019 eighty percent of internet traffic is consumption of video content.



Source: http://tubularinsights.com/2019-internet-video-traffic/


Also, it seems that similarly to the extended use internet users make of live streaming videos, this phenomenon will become more dominant in the organizational world as well. For more on the use of videos in organizations, click here.



Information Architecture (IA) is a term coined by Richard Saul Wurman, an American graphic designer and the founder of TED lectures, in 1976. Later, Louis Rosenfeld and Peter Morville defined Information Architecture in their "Information Architecture- for the World Wide Web" (1988) as a logical structure planning process which enables users to quickly and easily navigate through both the digital and physical world. IA deals with data design & organization as well as planning navigation systems which assist users in finding relevant information and managing it intuitively.


Rules and regulation that apply to the digital world are relevant to the physical realm as well. There are many examples of IA in the "real world" such as signs at airports and maps throughout the subway stations which allow easy and efficient navigation, answering the vital questions: where am I? Where am I headed? How can I get there?


Information Architecture is based on three main principles which are relevant throughout the entire product planning process:


'Ontology of Information Architecture' involves knowing and realizing the complexity of the various elements from which the product is composed. For example, tags which are meant to transmit information simply and efficiently. Tags are vital for successfully understanding and navigating through a website. Tags include names of links and pages as well as section headings. They help users maintain their route while wandering. Tags are terms which represent data groups.


Tags: "Sushi", "Tapas Bar"





Taxonomy involves classifying and sorting elements of the same category. In terms of IA, taxonomy is a tool for sorting bodies of content, navigating and browsing through the hierarchical structure. 

Choreography is the ability to find the best route for content structure so that we can adapt the desired solution to it. This requires planning and organizing data in different parts of the system while considering matters of ontology and taxonomy.


In conclusion, in order to create an efficient Information Architecture it is highly important to pay attention to these three guiding questions:

  1. How can we use Information Architecture most efficiently? The keyword is comprehension. To quote Richard Saul Wurman "constructing a structure- information which enables others comprehension". So, when we approach a new project we must first analyze who the client is, what his motives are, what is the target audience's objective and through this data decide which strategy is the most suitable and which tactics apt for this project.
  2. What should we avoid? The dangers we face when setting up a project are a lack of information; excess information; false information; constructing a wrong or inaccessible hierarchy.
  3. What is the most efficient way to navigate? It is important to understand that the main goal of using Information Architecture is choosing a method which allows attaining orientation in the quickest way possible while requiring minimum effort and searching. Therefore, clear cataloguing is vital right at the first steps of a new project so that any navigation activity is performed quickly and efficiently.  



Information Architecture, making sense of information since 1976

What is Information Architecture? - Information Architecture Institute

Over a decade ago, we relocated to the US on behalf of my husband's job. We settled down in a nice and quiet suburb of Boston and began to view the local customs. It quickly became clear to us that it was socially requisite to maintain an aesthetically pleasing front-lawn garden. The well-kept gardens stood out as it was quite obvious they were the result of professional gardening. Said gardener would indeed appear once a week bearing pruning, planting, and general gardening equipment. Most gardens also bore a small sign (located at the garden's corner) giving credit to the gardening company which performed this impressive work of landscaping.


You might rightfully ask yourself 'what does this description have anything to do with Knowledge Management'? Well, KM is actually quite similar to gardening. One can maintain a fine garden without requiring the services of a professional gardener; however, any garden will aesthetically benefit from professional treatment.

In organizational terms, who is the "gardener" whose contribution to organizational knowledge is so vital?

Content experts are responsible for distributing professional knowledge and information in their respective fields to all users in their unit/organization, usually via organizational portal. This position involves a number of activities:

  • Identifying users' needs- an ongoing activity performed daily in order to address the most needs in the most appropriate time and fashion.
  • Creating and entering contents- whether the content is actually written by the expert or is composed by another party, its quality is the content expert's full responsibility. This responsibility involves various activities, such as:
    • Creating and/or editing content according to user needs.
    • Keeping the content current
    • Obtaining professional authorization from a professional authority, such as: management, legal consultants, intra-organizational communication, etc.
    • Entering the content in its relevant location throughout the portal/website.
    • Advertising and marketing content and receiving feedback.
    • Writing and editing content according to rules of web writing.
    • Choosing a dialect suitable for the target audience.
    • Updating and refreshing content frequently.
    • Improving data items in light of user feedbacks.

In order to "fertilize" organizational knowledge, multiple gardeners are preferable. These content experts must be enthusiast well-versed in this content.

Returning to our gardening allegory, a content expert can take organizational KM more than a step further not unlike the way a professional gardener transforms a mediocre garden to an outstanding one. Content experts make sure that existing content looks better, is more clearly comprehensible, and by and large generates a positive atmosphere.


In order for content experts to perform optimally, it is highly advised to foster them. Since their position is usually merely a practical addition to their job lacking of any executive authority or additional compensation, it vital that this position is perceived as prestigious.

This can be done in several ways, including:

  • Content expert forum: formulating a forum that will meet periodically and will serve as the pinnacle of organizational Knowledge Management. This forum will serve as fertile ground (another gardening metaphor) for peer learning and shared professional enrichment which will in turn enable content experts to present their work to their co-workers.
  • Peer-learning: initiating a learning process which will take place in the aforementioned group. This sort of learning contributes to mutual growth and enhances the content experts' sense of belonging to an elite group which in turn boosts each individual's motivation to excel in his/her respective field.
  • Professional enrichment: either technological or methodological. This enrichment can involve implementing new methodologies and processes and to invite guest speakers to impart further knowledge on KM activities taking place in other organizations.
  • Presenting content experts' work: sharing databases and their methods of handling as well as developing the appropriate channels for collaborations.
  • Technological development: a periodical collection of technological requirements shared by all content experts in order to coordinate further activities with IT.
  • 'Field trips' to similar organizations, thus exposing experts to various KM solutions and introducing them to colleagues in the field of Knowledge Management.

All activities mentioned above contribute to the development of a sense of value and status and provide the content experts with a platform through which they can share the hardships and challenges the position involves, learn from the experience of others, develop their acquaintance with other content experts and create new knowledge. This platform supports both these 'gardeners' feeling that the organization is investing resources in their professional growth and clarifies the precise definition of this position.


 If we implement only a fraction of these recommendations, we will surely lead to further professionalization of our 'gardeners' thus upgrading our entire organization's 'garden' which contains organizational-professional knowledge that benefits the entire neighborhood (i.e. the organization).

Written by Rom Knowledgeware
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