2Know Magazine: Sharing KM Knowledge
2Know: Sharing KM Knowledge
June 2017 - Magazine No. 213
June 2017 - Magazine No. 213
Review: Social Planning
Written By Meirav barsadeh

Nearly all aspects of our life, whether personal, social or professional, require planning ahead. Planning is an efficient and methodical manner to assess and prioritize needs and can be utilized to answer questions such as: who? How many? Where? When and by whom? Social behavior, in contrast, is not monitored according to efficiency or rationality yet in many cases nevertheless requires planning.

Our work environment features many tools that can be of assistance (such as structured work plans) yet are these tools sufficient for quickly and efficiently recruiting participants? Do these tools enable knowledge sharing and discussion? The need to incorporate social sharing elements into the classic planning paradigm has led to the emergence of a new term: social planning, to which we add "sharing". The term is generally used to describe the planning of social services or efforts to enhance the quality of communal life. Let's assume that the workplace is a community which holds social meetings and promotes shared goals.

Let's examine the way in which sharing social planning is implemented in a working environment.
The goal: setting up a professional desktop
Participants: all organization workers
First stage in the process: collecting data
If all data is stored in one place, this stage is simple. What if it is scattered throughout several systems or personnel? If we relate to all knowledge holders as a community, we are actually facing a chance to recruit them all to an activity and cooperate via "social planning". Optimal social planning will define a work plan (goals, objectives, methods, duration, resources, etc.) and assist in deciding on ways to improve communication between community members in the following ways:

• Locating strengths and weaknesses
• Recruiting community members in order to come up with solutions
• Creating a welcoming meeting space for discussion and problem solving
• Attaining a consensus on shared issues or activities
• Retaining synchronization, cooperation and a systematic approach throughout all departments.

Research on social trends, based on the results of needs charting and examining the relevant changing subjects for a wide range of communities, has raised the need for simplifying the planning procedure. For this purpose several technological solutions were developed, e.g. the MASH application which enables planning and managing events which involve a community or group of people/partners easily and efficiently.
Defining the personal profile is the key. Each user has two different profiles he/she must customize: 'friend' and 'acquaintance'. A 'friend' profile is intended for socially oriented events such as weekend bike riding or hiking, while an 'acquaintance' profile is intended for colleagues and work-oriented activities such as thinking tanks. This simple action paves the road for quick and ways planning, managing and execution.
I wish you luck.



Written By Ella Antes

Behind every organizational website, be it a desktop-based or mobile website, there is a Content Management System (CMS) which enables edge-users access to organizational content. Usually, much thought is invested in workers' UX and substantial resources are invested in design, user reviews etc in order to generate optimal, meaningful interactions with edge users. Yet, while edge users enjoy a user friendly website, content managers usually experience websites quite differently.

This phenomenon might not seem critical since content managers are well-versed in dealing with content managing systems: navigating through website content trees, incorporating complex graphics and editing code if needed. While the prevailing opinion is that most resources should be allocated to benefiting most workers. The handful of content managers seems irrelevant or at least insignificant. Nevertheless, recently content management processes have been going through some changes.

The shift from 'Intranet' to 'Digital Workplace' is also manifested in the transition from single/central content management to sharing within a group of content managers.

It is highly important to website and community managers that workers visit the website and are provided useful quality content with added value. The content is uploaded to the website by a vast network of content managers. Content managing is usually not their sole position; they are therefore not proficient content managers. Usually, content managers are merely workers sharing and uploading content to a website dedicated to a specific organizational or professional field in addition to their actual position as HR managers or organizational security officials etc. Each worker is requested to contribute their content segment in order to provide workers with the aforementioned rich content experience.

What will happen if and when these supposed content managers need to deal with a content management system that is usually used by skilled content managers? Will they know how to operate the various components? Will they persist in their uploading? They probably won't.

So, what do we do? Most of us know how to advertise content via our Facebook account. This is a simple and intuitive activity. This is a substantially different editing experience than content editing in a CM system. Use social networks' content editing systems as inspiration for creating an organizational content management system which is as clear and user friendly as possible.

 How can this be accomplished?

By identifying central content managers' work processes, which are usually characterized by two main components: uploading new content and performing various editing activities with existing content (corrections, removing outdated content, etc). Examining the editing process in its entirety and charting activities that require cognitive effort from content editors and is therefore perceived as too complex to execute.

Hereby is an example of a simplification of these complex activities.

Effort: Locating the area in the site's content tree in which you wish to create a content item

Possible Solution: Creating a landing page for content managers that contains a feature which allows choosing desired location for new page from a list paired with a "create new item" button can save the content manager the arduous navigation through various sub-websites and website navigation tree.

Effort: Adapting pictures to the content template

Possible solution: Creating a picture gallery pre-cut in fitting sizes for CM use or adding an application which enables automatic adaption.

Effort: Locating the data within the page- where does one put the title? Where does the text go?

Possible solution: creating content templates paired with a micro-copy, short instructions similar to those given when filling in an e-form: insert title here, insert text here etc.

Unskilled Content Managers, Facebook and CMS all share an obvious common denominator: simplicity. Of course, a user friendly content management system is only one aspect of engagement  and UX among others, on which I will hopefully elaborate in further articles.

Written By Yael Pichaiech

In this day and age, we all understand that any internet website, should also be adapted to small screens of all sorts (cellular/tablets/laptops/etc.)
Although many “experts” erroneously consider responsive websites and websites optimized for mobile content, there is actually a vast difference between the two.
A mobile-optimized website is a website which presents content from the “main” website optimized for mobile users’ needs, mainly those that lead to an activity. This content usually includes only vital information such as contacts and a telephone number. This website is totally separate from the “main” website which is usually connected to a common management system yet was constructed by another code which was planned, characterized and designed differently and uniquely.
A responsive website, more accurately known as a responsive design website, adapts itself automatically to the size of the screen through which it is being viewed while retaining the website’s full content and configuration as it appears when accessed via computer. In other words, the user does not realize the “surfing” environment has changed.
Both types of websites are meant to generate a quality experience for mobile users which in turn motivates quick action.
So, if you’ve decided to build a website suitable for various mobile devices and are debating whether to design it responsively or to optimize its content for mobile, here are a few pointers that should be considered:
• The type of data displayed on the website: when a user is searching for a local business (restaurant/garage/first aid/etc) he/she is actually searching for a telephone number to call or an address to reach. It is redundant to display a website filled with pages which simply do not provide any added value at this certain point in time. However, if said user is seeking a service provider (e.g. a business consultant) he/she will search for extensive relevant information on the website, such as recommendations.
• Financial concern: A responsive website uses a common code for all platforms. Any modification to the website is performed only once. A mobile website is a separate entity and as such uses a separate code than the main website. Therefore, any update must be performed twice (which in turn means double maintenance).
• Advertising spaces: It is far more difficult to control advertising spaces when dealing with a responsive website, while a mobile site displays banners in a fixed location, size and form.
• Cellular services: Some services cannot be fully utilized in cellular devices when setting up a responsive website, such as location services (e.g. finding the closest garage to user’s whereabouts), direct connection to navigation application (such as Waze or Google Maps) or the Click to Call feature which allows the user to directly contact the business (without having to copy & paste the number).
Tip: it is preferable to review the data from Google Analytics in order to reach the correct decision regarding the message you wish the website to convey. For example, if you are operating a responsive website with a dropout percentage higher than mobile entries, this is definitely a sign that a full optimization to mobile (it it possible that the buttons or phone number on the website are too small to click and force the user to magnify the display).
Although important, differentiating between responsive and mobile websites does not turn deciding which is preferable easier. That said, the various considerations are now clearer- and that is a fine point from which to start.



Written by Rom Knowledgeware
Fax 077-5020772 * Tel 077-5020771/3 * Bar Kochva 23 st., Bnei Brak Postal: 67135