2Know Magazine: Sharing KM Knowledge
2Know: Sharing KM Knowledge
January 2017 - Magazine No. 208
January 2017 - Magazine No. 208

The worldwide web is a central and meaningful part of our daily routines; it serves us in nearly all areas of our life: personal, health, cultural, professional, and consuming. The main target audiences for which websites are made accessible include those with physical or mental handicap, vision impaired, etc. This demographic is approximately 25% of the general population.
'The Israeli internet accessibility’ law, October 2016, is meant to enable handicapped people to surf the web and be able to both comprehend all content presented to a 'regular' target audience and perform all required activities. As time goes by, an increasing number of website managers have realized that beside the legal duty to make website accessible and the social responsibility it encompasses, there are other reasons a manager should consider making websites more accessible. These reasons include improving compatibility to search engines and increasing traffic volume, improving usability indicators & conversion rates and improving organizational image.
An accessible website is constructed according to the accessibility instructions provided by the W3C. There are 60 instructions, divided into 4 central principles:
• The website must be perceivable: the data and components included in the website's user interface must be presented in a manner in which users can perceive them using either their available sense or supporting technology. For example, pictures should include hidden text explaining their content in order to assist blind users; video content should include closed captions for the hearing impaired; the incorporated colors must be adapted to seeing impairments and/or color blindness; etc.
• The website must be operational: the user interface's components and navigation methodology must be operational via easily executed actions. The website must be operational using a keyboard for those who cannot or have a hard time utilizing a mouse; the website must enable stopping distractions such as animation; etc.
• The website must be comprehensible: users should be able to understand both the content/data and how to operate the user interface. Therefore, the website's operation, look and readability must be consistent and comprehensible; instructions regarding form-filling must be clear, simple and precise error messages; etc.
• Technological compatibility: severely handicapped people usually rely on various technological means in order to use the computer and surf the web. Accessible websites must be technically compatible with these technologies.
The accessibility instructions regarding internet content define three levels of accessibility: A (basic accessibility), AA (medium), and AAA (highly accessible). The service instructions are derived from the AA accessibility level.
The law in Israel states that any internet website over 30 pages which provides wide information or services to the general public is obliged to conform to AA accessibility standards. Not only the website pages, but every component, document and application on the web must be accessible.
In conclusion, it can be said that website accessibility supports a social business approach according to which a quality service and surfing experience should be available to all potential and existing customers. This UX may enable fully actualizing the full potential of all existing target audiences and assist in recruiting new customers.




KM in 2017: forecasts and expectations

Dr. Moria Levy

It's December again and the seasonal question arises (as it always does): what does the future hold in store? What trends can we expect to encounter in 2017?
In general, trends can be divided to 3 levels/categories:
Trends which have already been (substantially) actualized in past years and will probably remain in focus this coming year; new trends, which we may or may not have been discussed in the past yet we predict they will be relevant for many organizations; trends which are discussed yet will remain in the realm of theory and forecasts.
Specifically referring to 2017, hereby are the central trends:


1. Social:
a trend we've encountered in the last couple of years and will become increasingly dominant in 2017: the ability to converse (especially through instant messaging); group or one on one dialogues; content related to individuals and tracking abilities; sharing; Like, etc. Terminology and abilities which we encounter and consume in our personal life are slowly seeping into our organizational context.

2. UX Focus:
Knowledge Management which provides us not only with content but also presents it esthetically and experientially. Contemporary tools allow us to effortlessly generate flexible, esthetic and fashionable designs. Organizations indeed actualize these abilities and the new portals' design differs from their previous versions. This is an ongoing trend, i.e. not necessarily a new one.

3. Cloud solutions(SAAS):
Another trend we have encountered in the past that is becoming a dominant factor in an increasing number of Knowledge Management solutions. Cloud solutions (also coined as SAAS- software as a service) allow flexibility, mainly through remote access and logging onto additional digital channels. Furthermore, clouds serve as a quantum leap for small organizations or organizations making their first steps in the world of Knowledge Management and can save them the infrastructural investment.

4. Visual:
Based on the general flocking from Facebook to Instagram and successful IPAD apps (Pinterest, Behance) we will probably see more visuals prominently featured in portals and KM solutions. This is a slowly evolving trend which will become visible this coming year

5. Customer oriented KM:
A necessary trend which is unfortunately stagnated and will probably not be prominently featured in 2017. Customer oriented KM is being discussed constantly yet hasn't been substantially implemented. This is probably because speciifc groups in organizations dominate customer relations. This is also the reason for the lack of optimal integration between internal and external content in realms we would expect it to be obvious.
6. Knowledge Management and decision-oriented data management:
Portals and other KM solution which integrate executive reports (BI) together with key documents (KM) targeted towards concrete decision making in executive work processes- this has been a dream discussed for years, and unfortunately it will probably remain merely a dream this year as well. Although we occasionally encounter an example related to this need, strategic KM which supports decision making processes is an unfulfilled promise in organizations.

7. Mobile:
I've saved the best for last. This year is definitely going to be the year of mobile technologies; much more KM apps, mainly as copies of content from computers (especially portals). These coming years we will see independent apps acting as complementary tools towards KM solutions.
That said, let's not get ahead of ourselves.

In conclusion: we have advanced greatly in past years and continue to advance into 2017; we still have some room for improvement which will hopefully be accomplished in coming years.

Written By Maya Fleisher

8 points of light
Maya Fleischer
The year is nearing to an end and Hanukkah is right around the corner. This coincidental timing got me thinking about this past year as well as the insights I acquired and the challenges I had faced during it. In the spirit of this festival of lights I chose to share this year in review in 8 short points since I believe any learning experience, any discovery made or challenge conquered is a candle in itself.
I hope you enjoy.
1. Wait, why? In many cases, we are immersed in a task/project/routine yet its objectives are either unclear or undefined. In some cases, each team member might have their own (totally different) goals. Coordinating expectations is vital. Objectives should be written down: what are our goals? In what terms is success measured?What result can be defined as a desired outcome? It is also important to review this document once in a while.


2. Recalculating route? A year goes by surprisingly quickly. It includes an endless number of plans, tasks, aspirations, obstacles and above all: a schedule and clock. That said, in order to ensure that we are on the correct route for the organization it is necessary to periodically pause and examine whether the current goals are indeed still relevant. If so, are we even acting towards attaining these objectives or have we strayed from this path due to different constraints. My experience has taught me that reviewing goals makes them clearer to all.

3. What is happening in the hallway? We are so deeply involved in our work and routine that we occasionally don't have any knowledge of what our colleagues do in their day to day. Since our routine consists of many dilemmas, decision making, difficulties and successes, sharing can be beneficial; it can refresh the thinking process, contribute to its creativity and save the time spent in some cases on reinventing the wheel. This doesn't have to be an official process and doesn't necessary require scheduling. A casual talk during the lunch break or a conversing while making a cup of coffee is a sufficient way to discover new fields and acquire ideas.

4. In one word: surveys. In three words: my 'challenge of the year'. Asking users is interesting and enriching yet can occasionally lead to the emotional equivalent of being punched in the stomach. I have learned that in order to make the most of surveys we must allocate time for the process (this is especially true regarding quality surveys), ask the questions (even if the answer is seemingly obvious) that provide us with sufficient material to work with. We must then put our massive egos aside, since we might be indirect criticism regarding our work. Results are highly valuable; we can learn so much from these responses and receive ideas that can substantially promote us.

5. What else is out there? Another great way to receive feedback is to examine what other similar parties in your field are doing. Find the benchmark in your field in order to better understand our current status, which aspects require improvement, which can we take pride in and what new ideas seem beneficial.

6. You either personalize the text or punish the user. During this past year I have been introduced to the magical world of micro copying. Most of us deal with content on a daily basis, whether it's writing procedures, processes, forms website content or even emails. Must we always stay formal? And if so, can't this at least be done with a smile? After all, this content is consumed by an actual person on the other side. If we can turn this process into an emotional experience, why not? These are exactly the elements that will get the other side to remember your message and wish to return.

7. Do we really need to move the cheese? I've written about routine, tasks and overload. Yet, exiting your comfort zone, accepting new challenges, experiencing different things takes us out of our fixation and view routine aspects of our work process differently. This usually leads to a fertile experience. Worst comes to worst, you learn to appreciate your habits.

8. The small, seemingly meaningless victories. This is an example of knowledge acquired while making coffee (with my dear manager). Usually, attaining goals takes time yet the process includes achievements. Stop for a second and enjoy these moments. After all, these small victories are part of a greater puzzle and are a quick form of satisfaction.

In conclusion, I wish us all a successful, fulfilling, challenging and enlightening year.

Written by Rom Knowledgeware
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