2Know Magazine: Sharing KM Knowledge
2Know: Sharing KM Knowledge
April 2014 - Magazine No. 175
April 2014 - Magazine No. 175
Written By Meirav barsadeh

How does the color red make you feel? Is it excitement, or perhaps sophistication?

Using color for purposes of marketing and sales enfolds a combination of psychology and gut feelings. Does using a certain color really affect the customer's mood? Can use of color affect the customer's consuming habits and create a unique branding? Over the years, many attempts have been made in order to classify consumers' response to different color. The simple truth is that color arouses personal experiences and is affected by different factors such as gender, personal background, and cultural differences. It is therefore nearly impossible to universally translate color into specific feelings.


Nevertheless, color plays a major role in branding. Research has revealed a critical mutual relationship between branding and color. In other words, how much does the color match the message or product you wish to market? Choosing colors for a brand, website or newsletter must be based on matching.

On the other hand, each organization wants to choose a color that will make its brand noticeable and unique. Which is more important: the matching or the uniqueness? If the color makes the brand far more recognizable, the solution is distinction.

How does one create a distinction? If all my competitors are using blue, can I use purple and still maintain the context? Can green be substituted with red?

There is no one correct answer. The psychological principle known as the isolation effect relates to people's tendency to simplify their choice between different options by ignoring their common attributes and therefore the more noticeable item has higher chances to be picked. Research distinctly shows that participants were able to recognize and remember an item better when it appeared in contrast to its environment.

If we return to the beginning of this article: a red button will obviously stand out and promote action in a site based on shades of blue. This is true regardless of the colors we tend to ascribe to it.


So what do we offer?

To create a kit based on 3 different colors in the following proportions: emphasis colors-10% base colors-30% background 60% and use 10% (usually your boldest color) in order to guide the customers to perform a specific action. Note: an exaggerated use of emphasizing colors loses the desired effect and creates more "competition" between different areas throughout the page. It is better to decide which action you find most important and emphasize it using the bold color.


Please share your design with us on our Facebook page.


Review: Mobile BI
Written By Anat Bielski

The use of mobile devices such as cellular phones and tablets has become an integral part of our daily routines. Our work routines are also slowly but surely being transferred from the office PCs to the world of mobile devices. We can receive emails via our Smartphones, login to out organization's calendar, watch organizational sites, read and write work documents, etc. This trend has taken over the BI world as well.


What is Mobile BI?

The ability to enable mobile devices to access data related to BI (e.g. Dashboards, KPI) of the organization using applications designed for mobile devices. Today, the common approach towards implementing BI in mobile devices is mainly performed in the two following ways:

  1. Using the browser to enter the BI application through the web.
  2. Using a designated application specifically planned for the mobile device's operation system.

Central challenges of Mobile BI

  1. Size screen- the difficulty derived from presenting information on small screens.
  2. The device is inadequate for ad hock queries and enhanced flexibility regarding menus and options, which are important characteristics of classic BI applications.


Trends in the utilization of Mobile BI

TEC has recently published a survey that inquired the needs, usage methods, and appearing trends of 250 users of Mobile BI.

Hereby are the main findings of the survey:

  1. The main uses of Mobile BI:

The survey shows that the central use of mobile devices for BI is viewing Dashboards and analyzing data. Furthermore, the responders ranked the ability to receive notifications for subjects in risk, subjects in focus and identifying opportunities. The ability to receive is vital for users since nowadays more and more actions performed in real-time are becoming critical for organizations.

Top functionality (Source: TEC Mobile BI Survey 2014)

  1. The level of satisfaction from using Mobile BI:

Although the responders did not manifest high levels of dissatisfaction from Mobile BI implication, it nevertheless seems that users are not impressed with the abilities that Mobile BI provides. In today's technological world we live in, mobile devices are synonymous with innovation and user experience. The users highly regard the level of innovation of the mobile applications and do not exclusively focus on these applications' efficiency. Furthermore, it's important to remember that there are still many legal restrictions concerning the use of BI applications in mobile devices (mainly related to information security issues) that affect the state of available applications in today's market.

General satisfaction level (Source: TEC Mobile BI Survey 2014)



  1. The main players in the mobile BI market

The survey's findings show that the main players in today's market are: Microsoft, SAP, Oracle and IBM. These results are predictable since these companies provide BI services worldwide and tend to choose to use the Mobile BI supplier active in their own organization.

Top 10 Mobile Apps Used by Respondents to TEC’s 2014 Mobile BI Survey


  1. Mobile BI Implication in organizations

The survey further shows that approximately 8% of those who responded to the survey have yet to apply/do not use mobile BI applications. The reasons for avoiding these BI solutions can be one of the following:

  • Technical restrictions on using these applications.
  • Budget limitations.
  • The organization simply doesn't need Mobile BI applications.



In conclusion, the survey's findings reveal that Mobile BI users realize the importance of three main properties of reliable implication in mobile Dashboards: identifying & analyzing information and notifications. Nevertheless, they still expect further evolution of the available functionality using innovative components that are typically used in mobile technology.

As part of an overall improvement of Mobile BI, we might view the following developments in mobile BI:

  • Mobile devices will not only present the data visually but become an interface for business activities.
  • Mobile devices will enable mining statistics or calculating mini algorithms on the device, with no connection to the server.
  • The mobile devices can already somewhat recognize the users' language. Therefore, in the future we may be able to ask the mobile device about the contents of the BI reports, etc.



• http://smartdatacollective.com/jgptec/192766/bi-go-about-functionality-and-level-satisfaction
• http://www.technologyevaluation.com/research/article/BI-on-the-Go-So-Who-s-Using-Mobile-BI.html
• http://en.wikipedia.org/wiki/Mobile_business_intelligence 


I've been involved in the field of Knowledge Management for over 4 years. I was initially excited to learn a new field. Although not entirely new, the field of Knowledge Management is still developing. As time went by, every new project and client excited me with their uniqueness and challenges and I continued to learn and develop with the field.

I love the field. It includes a combination of creativity and analytical thinking, focused actions and routines, technology and culture-and most importantly-it are still needed.

Nevertheless, lately I feel that we are stuck. In an age of information inflation, quick application development and Wisdom of crowds, Knowledge management is (in my opinion) is confined to its traditional formats (with some innovative renditions once in a while).

In many organizations, especially in our tiny country, there is a substantial gap between "external" Knowledge management (working with the client) and "internal" (managing the organization's workers knowledge). Eventually, organizations will understand that in order to survive and win the constant competition and win the clients over they need to bridge this gap somehow, use the external KM tools and slowly kill Knowledge management.

But…there is still hope. I would like to suggest a new approach to Knowledge Management (both internal and external): The QI Method. I formulated it after many miles of work with clients, thinking: "well, what's next?" In a world in which everything is 'instant', so should the Knowledge Management be. If it's not quick and interesting, it's irrelevant! Quick-locating the relevant knowledge immediately, interesting-required, relevant and focused (not everything we search for necessarily interests us, yet we still need it).

How is this implemented? There are two methods.

  1. Responsive KM: the term is originally used to describe a website (a responsive website is a site that adjusts itself to the size of the screen used by its viewer). Responsive KM guides and focuses the user during his/her search and provides the user with very small knowledge items withdrawn from a database base as search results. In other words, you easily (=quickly) find only what you were searching for (=interesting).

For example: A trip to Thailand-everything you must know

The kingdom of Siam, as it was once called, is a beautiful country that has become the unmatched queen of tourism for thousands of families, newlyweds, bored bachelors, hikers, ocean enthusiasts, and all those who love parties and the good life. If you are intending to stay in Thailand for a period of 30 days or less, you needn't issue a visa since you will automatically receive a 30 days permit when entering the country. Usually, there is no need to dwell in Thailand for more than a month. Nevertheless, if you want to extend your visa, it is optional to extend it to seven additional days by paying the municipality of Immigration.  For further stay, you must issue a visa at the Thai embassy. The visa expires after 60 days, but can be extended for 30 additional days as long as one doesn't leave the country (this service is obviously not free). If you're planning to stay for more than month, during which you wish to leave and return to Thailand, it is preferable to issue a visa that includes several entrances (up to 3 entrances are available). When leaving Thailand, the previous visa is cancelled (even if not fully used) and reentering will initiate the new Visa. A visa can be issued at any Thai embassy.

In the responsive format the subject will be organized 'behind the scenes'. The following table is based on the passage above:


Content world






 30  Day stay 

30 day stay

There is no need to issue a visa.

30 day visa, short stay


 30-60 Day stay

Extending your stay during the trip

Contact the municipality of immigration. You will be charged for extending the visa.

Visa, extending, stay


30-60 day stay

Initial planning for an extended stay

A bias must be issued at a Thai embassy

Visa, extended stay


30-60 says stay

Leaving and reentering Thailand during the vacation

It is recommended to issue a visa with several entrances (up to 3 entrances available).

When leaving Thailand the previous visa is canceled, even if not fully used and on will be calculated according to the new visa when reentering the country.

 Visa, extended stay, leaving and reentering Thailand.



Staying for more than 60 days

Extending the stay during the trip

You can extend your stay at the municipality of immigration for 30 further days without leaving the country. You will be charged for this service.


Visa, extended stay, without leaving

* The information fields will be defined by the organization according to its needs. You may add fields for: action, work process, and any other parameter.

The user interface should show only one search window (the following example is functional, yet not designed):



  1. Implicational Knowledge Management: Implicational Knowledge Management is making knowledge functional (=interesting). For example, if a procedure explains the benefits the client can receive (which clients, type of benefit, calculating the benefit)-instead of explaining about the benefits, this procedure should calculate the benefit. Another example: instead of describing a task>perform it. This means using more e-forms, calculators, automatic work flows, etc. implicational knowledge saves time otherwise invested in reading and comprehending explanations and prevents human errors.

The main challenges we face when implementing this approach are:

  • Changing
  • Processing the knowledge- deciphering the knowledge and translating to a function and/or a database is a complicated task.
  • The cost of creating functional tools and creating data base (at least the initial stages of their establishment) may be high.

In conclusion, the future of Knowledge management is a new, simple approach: Quick and Interesting-responsive and implicational.

What do you think?




Written by Rom Knowledgeware
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