Video clips and Knowledge Management-the right combination!


The world of social media includes many options for sharing knowledge and information between people from all around the world. One of the possibilities that have become prominent during the last few years is sharing video clips. Nowadays, video clips can be viewed everywhere thanks to the available internet network- whether by laptop, tablet or Smartphone.

The video clips can be divided into several categories- documentaries, marketing clips, family videos, guidance video clips etc. The possibilities of watching clips on the internet through sharing websites are numerous. Some sites are open to the public and uploading videos to them is free. The most popular ones are YouTube, Blip TV, and Flix. These videos' main advantage is expanding the current learning options and the possibility of e-learning. One site that makes this possibility accessible is which contains close to 2000 professional clips from which we can learn various training courses and develop different skills. Another site, is an idea-sharing site which serves as a platform for distributing the knowledge of great thinkers. The videos on are usually of a certain length which enables the user to download them and watch them even where there is no web connection. Furthermore, the videos are built in an easy-to-digest structure.

Till now, we've described current trends in the world of social network videos.


What do video clips have to do with Knowledge Management?

A lot! Where do we get started?

First of all, integrating video clips as a complementary tool for Knowledge Management processes in the organization can assist in increasing the effectiveness of the usage of organizational knowledge. For example, using video segments showing workers telling of their use of insights managed in the database may add a personal touch and assist in understanding the need for insight and generating motivation in order to embrace it. Furthermore, these videos may be beneficial as part of a process of learning lessons in the organization since the visual channel provides another information channel besides the textual one. Another option is using videos as a tool for distributing knowledge to workers scattered around the country. This is a quick and easy way compared to the worker reading a new procedure or frontal instruction (conserves time and money resources and increases chances of assimilating the knowledge).

What about a retiree knowledge retention process? Much knowledge is 'transferred' from the retiring source via written documentation. Is it possible and preferable to retain part of the same knowledge via video clips? Definitely. Technical knowledge which is sometimes difficult to retain in written form can be relatively easily documented by video. Furthermore, from the perspective of the user, procedural knowledge is easier to understand through the visual channel which enables mimicking behavior than the verbal channel which requires translating the content to the required behavior. This means that the worker using the information during a later stage can easily retrieve it and derive the most of it in comparison to reading the specific knowledge.


Why is it recommended to integrate video clips in Knowledge Management solutions?

Our culture as media consumers is increasingly nearing the field of visual media. As I mentioned at the beginning of this article, knowledge has become much more accessible for all of us through social media. The workers at the organization are familiar with this channel from their private lives and embrace it relatively smoothly at the workplace as well. Furthermore, integrating video clips enables saving money for the organization and better assimilation of the knowledge required in order to attain the organization's business objectives. For example, using recorded instructions instead of courses enables repetitive use during different classes and allows the users to watch them again in order to refresh their memory or clarify questions that arose with time. Also, a short video can substitute for an article and/or reading procedures which take longer and are sometimes (depending on the type of knowledge) are harder understand.

 Nevertheless, give thought to where it is best to use videos since it may sometimes not be cost effective. For example, if the procedure is very short it is more worthwhile to publish it in text instead of producing a video clip for it.


You've decided to produce video clips. Where do you start?

  • Deciding: make sure that the knowledge you wish to document in the video is important enough and is such that can save your organization or business time and money.
  • Writing a script: write the video's script in detail, i.e. what you would like to see in the clip. Write as detailed as possible since you will need to use the script for both filming and editing.
  • Filming: secure a quiet environment with apt lighting. If workers are participating in the filming, make sure that they know their part in the script in advance, so that the filming goes as smoothly as possible.
  • Editing the video: after completing the filming, you must edit what you filmed. The editing is very important since it is the final product which your clients/workers will watch. Therefore, professionalism is of key importance here.

 ROM Knowledgeware offers a professional course with a unique range of content and experience on filming video clips using available means. For details, click here.



It can be said that we are in the middle of a social media revolution. Video clips are becoming increasingly central in the daily conduct of organizations and companies, from instruction videos in organizational portals to commercials ad sales videos on the internet. A correct integration of video clips in Knowledge Management processes in the organization can greatly assist in making the knowledge accessible in a format familiar to them from their daily lives.